“The Internet has its victims and its heroes. Social media has been the driving force in revealing and exposing good versus evil, by the participation and commentary of its inhabitants. Those who have clean hearts will gain positive publicity around their personal brands because people will only have good things to say about them.”
In a chapter entitled ‘eBranding for the Masses‘ Dan outlines the facts that tell us we can no longer choose whether to be connected, visible, and engaged — unless we choose to be invisible.
>> Read the full story from Dan Schawbel and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, brand, conversation 2.0, share, social media aoc2, branding, Dan Schawbel, Marketing, Marketing and Advertising, personal brand, personal branding, social media
You Are Not Your Audience by Douglas Karr - marketingtechblog.com
“As a result, many businesses are classified this way but operate quite the opposite… the data lied, and I did not do my due diligence to learn about my audience. The target we used focused on women-owned businesses … with women no where to be found. We (a team of men) sent our direct mail piece to men.”
In a chapter entitled ‘You Are Not Your Audience‘ Douglas reminds us that you need to talk to your audience directly to avoid marketing tragedies.
>> Read the full story from Douglas Karr and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, Business, authors, conversation 2.0, share, social media aoc2, Direct mail, Douglas Karr, Marketing, Marketing and Advertising, social media
Tragedy and Triumph: A Conversation Veers Off Target by Amy Jussel - www.shapingyouth.org
“Conversations may start with you, but they’re not yours to keep. Your words can be hijacked, trivialized, or repositioned to attract flamethrowers and incivility like heat-seeking missiles, but if you try to rein in gonzo journalism you’ll get kicked in the face or sound like a nag.”
In a chapter entitled ‘Tragedy and Triumph: A Conversation Veers Off Target‘ Amy reminds us one voice DOES matter.
>> Read the full story from Amy Jussel and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, blonging, conversation 2.0, digital biographer, share, social media Amy Jussel, aoc2, gonzo, HST, social media
World Wide Rave! vs Unscrupulous and Sleazy Viral Marketing by David Meerman Scott - www.webinknow.com
“Unfortunately, I’ve come to realize that viral marketing has a significant dark side — quite a bit more extensive than I had been aware of. Much of what people call viral marketing is nothing more than traditional advertising techniques that rely on interruption, bait-and-switch gimmicks, inane games, and frivolous contests. It’s the old rules of marketing transferred to the Web.”
In a chapter entitled ‘World Wide Rave! vs Unscrupulous and Sleazy Viral Marketing‘ David reminds us that one must draw a clear distinction between the amazing ways people spread ideas and share stories online and the bogus crap that misled agencies and corporations resort to with their ,viral. campaigns.
>> Read the full story from David Meerman Scott and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authority, authors, brand, conversation 2.0, share, social media aoc2, bogus, David Meerman Scott, Marketing, Marketing and Advertising, social media, viral
Why Listening is Priority #1 by Simon Payn - simonpayn.typepad.com
“After all, we’ve been taught that the most important skill of a great conversationalist is shutting up and listening to what the other person has to say. And any business that truly listens to the conversation that is going on around its products will show it has mastered marketing in the Age of Conversation.”
In a chapter entitled ‘Why Listening is Priority #1‘ Simon outlines a six-point plan for successful listening.
- Grow big ears.
- Show that you are listening.
- Ask for feedback.
- # Four
- # Five
- # Six
>> Read the full story (we know that’s not six) from Simon Payn and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, blonging, conversation 2.0, share, social media aoc2, listening, Marketing, Marketing and Advertising, Simon Payn, social media
The Marketing Matrix: Ignore or Explore? by John Moore - www.brandautopsy.com
“In your left hand, I’m placing a blue pill and in your right hand, a red pill. Choose the blue pill and nothing changes, you’ll ignore everything I have shared and continue to believe in the inertia that binds you to the past. Choose the red pill and your journey begins… you’ll explore deeper and truer connections with your customers participating in the online groundswell.”
In a chapter entitled ‘The Marketing Matrix: Ignore or Explore?‘ John asks us to wake up to reality - those who trust the opinions shared by others in the online groundswell must use those methods to create a new type of effective marketing - a social kind.
>> Read the full story from John Moore and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, brand, conversation 2.0, share, social media aoc2, John Moore, Marketing, Marketing and Advertising, matrix, social media
Marketing is in the Eye of the Beholder by Corentin Monot - organic-frog.com
“Another reason why people are skeptical and even reluctant about conversational marketing is the fear of the new. Few people actually possess a genuine entrepreneurial mind, (and) we all know that the successful brands and businesses are those that have a point of view and are ready to defend it. The rest, which is the vast majority, are copying and pasting empty words for their vision values and purpose documents.”
In a chapter entitled ‘Marketing is in the Eye of the Beholder‘ Corentin reminds those who understand conversational marketing have a role to educate beyond a group of like-minded peers. We need to include the C-level, the boardroom and the mail clerks in our conversations.
>> Read the full story from Corentin Monot and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
Business, authority, authors, blonging, conversation 2.0, digital biographer, share, social media aoc2, Corentin Monot, Marketing, Marketing and Advertising, sharing, silos, social media
Rise of the Global Agency by G. Kofi Annan - www.annansi.com/blog
“As the global centers of influence change marketing and advertising will need to ramp up their collaboration with and training of international agencies and employees. The question at this point is not when to divert resources internationally, but how fast to do so.”
In a chapter entitled ‘Rise of the Global Agency‘ Kofi Alaz suggests that there is a new breed of ‘Agency 2.0′ in the Age of Conversation - an international and independent type of body that works - guess what - in a different way.
>> Read the full story from Ozgur Alaz and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, brand, commerce, digital biographer, share, social media aoc2, G. Kofi Annan, Marketing, Marketing and Advertising, social media
Pricing in the Age of Conversation by Ozgur Alaz - www.marketallica.com
“Although influentials constitute a very small portion of Internet users, their effects are great. They have the power to influence thousands of people with the content they produce; they influence purchase decisions in many cases. I will discuss how the Age of Conversation may change our pricing practices by bringing forward a new provocative proposition.”
In a chapter entitled ‘Pricing in the Age of Conversation‘ Ozgur suggests a radically new pricing mechanism for online content. Radically new. But the price of this knowledge is of course, as ever in this series, the price of holding the hardback, softback or ebook version of AOC2!
>> Read the full story from Ozgur Alaz and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authority, authors, commerce, conversation 2.0, share, social media aoc2, micropricing, Ozgur Alaz, pricing, pricing 2.0, social media
How Do I Know Thee? Three Social Media Vignettes by Kate Trgovac - www.mynameiskate.ca
“I’ve never looked into your eyes, but I know you through your tweets. Each 140 character set touches my soul and each pixel of your 48 x 48 icon sets my heart aflutter. You are smart and funny and witty and charming and… dreamy. But apparently a lot of other people think so too.”
In a chapter entitled ‘How Do I Know Thee? Three Social Media Vignettes‘ Kate paints three different pictures with words. Dear reader, you’d have to read it in full - I can’t summarise this chapter. It’s like poetry.
>> Read the full story from Kate Trgovac and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, conversation 2.0, microblogging, online identity, share, social media aoc2, Kate Trgovac, social media
The Secret to Conversing with Non-Humans by Chris Kieff - www.1GoodReason.com
“There are Non-Human Entities among us. Many people have seen them, or claim to have seen them. They move amongst us quietly, unseen by most. However, they carry immense power. These things can make or break companies, individuals, and careers. They can give you million$ of dollar$, or take them away.”
In a chapter entitled ‘The Secret to Conversing with Non-Humans‘ Chris reminds us of four important things you must bear in mind when you talk to the rather important non-humans you’ll encounter online : —
- Be honest
- Bottom Line up Front
- Avoid using synonyms
- Stay on message
>> Read the full story from Chris Kieff and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, brand, commerce, conversation 2.0, search marketing, share, social media aoc2, Chris Kieff, Marketing, Marketing and Advertising, Search Engine Optimisation, Search Engines, search marketing, social media
Don’t Be a Non-action Hero by Bill Gammell - ubereye.wordpress.com
“You’ve heard of great action heroes like Batman, Wonder Woman and Superman. But have you ever heard of a “non-action hero”? A non-action hero doesn’t save the passengers of a train bound for certain doom because some didn’t follow his strict “wearing clean underwear in case of an accident” policy (so your mother was right after all!).”
In a chapter entitled ‘Don’t Be a Non-action Hero‘ Bill Gammell outlines three things you need to be a hero in business, and to defeat the evil status quo: —
- Core purpose
- Super powers
- Action
>> Read the full story from Bill Gammell and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, Business, authors, conversation 2.0, online identity, share, social media aoc2, Bill Gammell, Business, heroes, Marketing, Marketing and Advertising, social media
Our Challenge is to First Understand Others by Jonathan Trenn - digitalstreetjournal.com
“The challenge before us is not only to overcome the barriers of those who seek to resist the changes we are embracing; it is also to develop a deeper understanding of the diverse peoples that are becoming users of social media.
If we fail to do that, we’ll simply be a bunch of nodding heads mistakenly thinking that we are the future of communication.”
In a chapter entitled ‘Our Challenge is to First Understand Others‘ Jonathan reminds us of the irony of a room full of white male caucasians all agreeing that social media is a great way to cross cultural and social boundaries.
>> Read the full story from Jonathan Trenn and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, conversation 2.0, share, social media aoc2, cultural diversity, Jonathan Trenn, social media
Social Media, Social Structures, and the Paradox of Large by Steve Roesler - www.allthingsworkplace.com
“Our online communities tout authenticity, pull vs. push marketing, and flow.
At the same time, blogs, tweets, and café conversation openly criticize the corporate community for not embracing social media and its technology — a “push” kind of commentary.
How many customers ever embraced our product or service as a result of hearing us tell them how ignorant they are?”
In a chapter entitled ‘Social Media, Social Structures, and the Paradox of Large‘ Steve points out that suggesting they are ignorant, and need to change to people with mortgages, car payments, and college tuition is best done in a constructive, helpful manner.
>> Read the full story from Steve Roesler and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, Business, authors, conversation 2.0, share, social media aoc2, Marketing, Marketing and Advertising, social media, Steve Roesler
Information Addiction in the Conversation Lane by Jamey Shiels - jameyshiels.com
“As our connections grow and we consume more information through our social networks, we can quickly become addicted to the relationships that these digital tools can foster. If we don’t find a way to manage the interactions, information and the relationships then our contribution will become noise and overwhelm the message.”
In a chapter entitled ‘Information Addiction in the Conversation Lane‘ Jamey Shiels points out that it’s easy to find yourself unable to wind down when you have downtime or are not connected. You need to disconnect sometimes.
>> Read the full story from Jamey Shiels and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, conversation 2.0, share, social media aoc2, Jamey Shiels, Marketing, Marketing and Advertising, social media
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=ef10f82d-7076-4e6d-9394-50febdde0d9f)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=2ace1409-b6f9-4eca-b56e-e8e8a644497e)
