Digital Biographer™

This article was originally written for The Next Web Blog and appeared on Saturday, 17th January 2009.

Today, we found out that Google, where search is the core of its business, have added a link to new experimental features to its home page, which show options that can be added to the ’standard’ search.

The most dramatic of these is probably ‘Alternate views for search results‘ which, due to its nature, gives you different search results and rankings in different views of the same search query. So Search Experts take note: Page 1 of Google now has at least four different results!. Your site can be #1 in one type of search, but be invisible in others.

The standard Google search results page now also has “News about search term” appended to your search results as you can see below.

Google’s New ‘Alternate View’ Search Types

It is worth taking a look at this new feature for searches that include:-

• Search Results in Timelines [try this]
• Search Results on Maps [try this]
• Search Results in ‘Info Views’ which allow further refinement ‘on the fly’ [try this]
• One-click returns you to ‘Standard’ List View

You can obtain these views immediately using the standard google search interface by adding “view:map” “view:timeline” or “view info” following your search term - so rather than a search for ‘the next web’ you search for “the next web view:timeline”.

I’d recommend you check out these new search views, and also ensure that your site’s metadata is structured to ensure you appear in these new formats of search results.

There are also three other experimental search features at present -

• SearchWiki with sound - when you remove a result from your personal results, toy can have a sound effect play along with the animation whenever you remove a result. The sound is recorded by Google co-founder Sergey Brin.
• Keyboard shortcuts - use your keyboard to navigate results - so J Selects the next result, K Selects the previous result, etc.
• Accessible View - As you navigate, items are magnified for easier viewing. If you use a screen reader or talking browser, the relevant information is spoken automatically as you navigate.

Google continues to innovate and to develop its search technology, and in my view these new experimental features show that it’s still the very best at delivering search results. It’s also a wake-up call for you to ensure that the information on your web pages is given proper semantic structure - or meaning - because that will be a crucial differentiatiator as the amount of data online increases.

(Screen shots created by David Petherick using plasq’s Skitch)

2.0, commerce, mobile search, search marketing, social media experimental, Google, Search, Search engine optimization, search marketing, seo

When individuals and companies working as web designers, web programmers, in public relations and search optimisation experts all begin to start dropping the same buzzwords and approach into their promotional material, you know there’s a bandwagon rolling…

The latest big bandwagon is Online Reputation Management which now appears in the famous ‘Web 2.0 Buzzword Bingo’. It’s popping up in hundreds of blogs highlighting how ‘if you Google Company X, the first page is full of people dumping on them‘ and invariably points to the author, or their associates as the expert who can fix the problem, and make this bad coverage disappear. A search in Google for the term ‘online reputation management’ finds over 4.6 million entries, and the sponsored ads are full of phrases like ‘Remove Bad Information’, ‘Fight Negative Publicity’ and ‘Defend Your Reputation’.

The organic listings within that search contain content from many seasoned Search Engine Optimisation (SEO) ad Search Engine Marketing (SEM) experts and there are a few respected and familiar names I recognise there like Lee Odden and Andy Beal, who has also written ‘Radically Transparent‘. However, there are also a lot of links to those who are clearly doing their best to game Google’s search results, and offer to do the same for you, in a fairly cynical ‘digital dirty laundry cleaner’ approach.

Now, that’s a fair enough business model, and good luck to those seeking to take advantage of a new opportunity… Read more…

2.0, brand, commerce, googlicious Google, Search Engine Marketing, Search Engine Optimisation, Search engine optimization, Search Engines, Searching, Web 2.0, Web search engine