The Secret to Conversing with Non-Humans by Chris Kieff – www.1GoodReason.com
“There are Non-Human Entities among us. Many people have seen them, or claim to have seen them. They move amongst us quietly, unseen by most. However, they carry immense power. These things can make or break companies, individuals, and careers. They can give you million$ of dollar$, or take them away.”
In a chapter entitled ‘The Secret to Conversing with Non-Humans‘ Chris reminds us of four important things you must bear in mind when you talk to the rather important non-humans you’ll encounter online : —
- Be honest
- Bottom Line up Front
- Avoid using synonyms
- Stay on message
>> Read the full story from Chris Kieff and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
Categories: 2.0, authors, brand, commerce, conversation 2.0, search marketing, share, social media Tags: aoc2, Chris Kieff, Marketing, Marketing and Advertising, Search Engine Optimisation, Search Engines, search marketing, social media

The Google Knol I created on the 24th of July entitled ‘How to Read the Russian Alphabet in 75 Minutes‘ was already appearing on Page 1 of a Google Search for “read russian” with 12,300,000 results following, just a day later.
I have updated the title within Knol from the one showing in the Google index, but that’s still a pretty impressive result for content that I created and put online only the day before.
And Google say they’ll pay me from any adsense revenue the page generates. This is part of the reason why I was interested in Google Knol from December last year when it was first announced. We’ll see how it develops, but it looks like a fairly effective way to share your knowledge, get good search positions, and also perhaps make some money. Until someone pinches your content… (to be fair, Google allow content to have three copyright models – the two popular Creative Commons licence types, and one of ‘All rights reserved’.
You may be interested to joing a Ning-powered discussion group that I created when first hearing about Google Knol, and which is now beginning to gain members and become active: Knol Roll on Google Knol .
View my page on Knol Roll
PS: You may also want to see Search Success for details of getting yourself to Page 1 on Google.
Categories: 2.0, authors, commerce, knol, search marketing, share, social media Tags: Google Knol, knol, knolroll, Search Engine Optimisation, seo
When individuals and companies working as web designers, web programmers, in public relations and search optimisation experts all begin to start dropping the same buzzwords and approach into their promotional material, you know there’s a bandwagon rolling…
The latest big bandwagon is Online Reputation Management which now appears in the famous ‘Web 2.0 Buzzword Bingo’. It’s popping up in hundreds of blogs highlighting how ‘if you Google Company X, the first page is full of people dumping on them‘ and invariably points to the author, or their associates as the expert who can fix the problem, and make this bad coverage disappear. A search in Google for the term ‘online reputation management’ finds over 4.6 million entries, and the sponsored ads are full of phrases like ‘Remove Bad Information’, ‘Fight Negative Publicity’ and ‘Defend Your Reputation’.
The organic listings within that search contain content from many seasoned Search Engine Optimisation (SEO) ad Search Engine Marketing (SEM) experts and there are a few respected and familiar names I recognise there like Lee Odden and Andy Beal, who has also written ‘Radically Transparent‘. However, there are also a lot of links to those who are clearly doing their best to game Google’s search results, and offer to do the same for you, in a fairly cynical ‘digital dirty laundry cleaner’ approach.
Now, that’s a fair enough business model, and good luck to those seeking to take advantage of a new opportunity… Read more…
Categories: 2.0, brand, commerce, googlicious Tags: Google, Search Engine Marketing, Search Engine Optimisation, Search engine optimization, Search Engines, Searching, Web 2.0, Web search engine