Digital Biographer™

I was checking my blog statistics just the other day, and found an unfamilar link to a story I’d written in January. I clicked through to find that Koollage, which produces a mobile version of my blog, had linked to my blog from their ‘press’ page, and someone had recently followed the link to my original story

But I was also intrigued to find that the widget version of this blog shows that is has been viewed 12,553 times since January 2008, when it was set up. That’s 12,000 visitors that never showed up on my web stats - rather more than I’d anticipated! The power of the mobile web is getting greater every day - and although this site is already optimised for viewing on iPhones, I see all of those stats through the wonderful Clicky.

The size of our audience is missing…

I think there’s a market for the company who can figure out a way to measure and pinpoint the ‘hidden traffic’ that comes to blogs and news sites through through widgets, RSS feeds syndications, friendfeed references and so on. These figures are not insignificant, certainly for a little blog like this, and knowing where an audience is coming from always helps when you’re working to address that audience - quite apart from simple curiosity.

Koollage Widget for Digital Biographer. Koollage were featured this week at DEMOFall08 in San Diego, and the beta version of their product is now open to the public.

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I was impressed to see Prime Minister Gordon Brown is on Twitter, albeit unofficially hooked up via the 10 Downing Street Web Site RSS feeds. So I added Gordon to those whose tweet nothings I listen in to, so that I can find out what they are up to in real time…

However, it looks like’s Gordon’s idea of real time is a little behind mine. At 15:24, I got notice of his morning press briefing, as shown below. Hey Gordon, it’s the afternoon!

It appears that morning press briefings are only made public in the afternoon. It does take some time to write these things up, I suppose. And then one must have lunch, then check them again, of course…

Actually, I’ll get back to you on this story later…

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