Pricing in the Age of Conversation by Ozgur Alaz - www.marketallica.com
“Although influentials constitute a very small portion of Internet users, their effects are great. They have the power to influence thousands of people with the content they produce; they influence purchase decisions in many cases. I will discuss how the Age of Conversation may change our pricing practices by bringing forward a new provocative proposition.”
In a chapter entitled ‘Pricing in the Age of Conversation‘ Ozgur suggests a radically new pricing mechanism for online content. Radically new. But the price of this knowledge is of course, as ever in this series, the price of holding the hardback, softback or ebook version of AOC2!
>> Read the full story from Ozgur Alaz and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
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“When the pricing considered from this point of view, it arises that in fact the video portals and video producers may define the prices of the cameras as a “viewing number.” Directors may own the cameras free of charge by promising to produce content.”
In a chapter entitled ‘Pricing in the
Age of Conversation‘ Ozgur outlines the concept of pricing being based on, for example, the number of views a video receives - so that those who produce content might acquire the tools to do help them do so in a new way.
Another example suggested is that a corporation can view, for example Google Adsense dollars as being worth a multiple of their face value, so that one might be able to have more purchasing power if one is capable of generating more content and traffic to that content. Both brand managers and entrepreneurs might benefit from, and build further opportunities upon this new pricing concept.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
2.0, authors, conversation 2.0, share, social media aoc2, content, Ozgur Alaz, pricing, social media
