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Buy Age of Conversation 3 TODAY (We're heading for Amazon's Top Selling List) with all proceeds to charity: water [caption id="" align="alignright" width="225" caption="Buy Age of Conversation 3 today"][/caption]

• Buy the Hardcover at Amazon: http://www.amazon.co.uk/Age-Conversation-Its-Time-Busy/dp/098247394X/ref=tmm_hrd_title_0
• Buy the Paperback at Amazon: http://www.amazon.co.uk/Age-Conversation-Its-Time-Busy/dp/0982473974/ref=tmm_pap_title_0
• Buy the ebook for your Kindle: http://www.amazon.com/Age-Conversation-Time-Busy-ebook/dp/B003KGBMWQ/ref=sr_1_2?ie=UTF8&s=digital-text&qid=1272982016&sr=8-2

Today is Blog Action Day for Water and it's also a call to action to get this book onto the Top Sellers' List at Amazon! I'ts important that you realise three things: 1) This book is an amazing resource for anyone using social media for marketing. When I say it's my book - it's not written by me, I'm simply one of 171 authors who created a 400-word contribution. I've ordered my copy today. 2) You need to buy your copy TODAY to ensure we raise the maximum amount of money, and get the maximum amount of attention. We're aiming to get onto the Amazon Top selling books list. 3) All proceeds go to charity:water, where 100% of public donations directly fund water projects. Amazingly, just $20 can give one person clean water for 20 years. An average water project costs $5,000 and can serve 250 people with clean, safe water – so purchasing a copy of the Age of Conversation 3 really can make a difference to someone’s life! Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. Although the book covers more than just social media, the topic is ubiquitous among the book’s 10 sections: At the Coalface; Identities, Friends and Trusted Strangers; Conversational Branding; Measurement; Corporate Conversations; In the Boardroom; Innovation and Execution; Influence; Getting to Work; and Pitching Social Media. “We have seen an incredible shift in the role of social media over the past three years. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise,” said Drew McLellan. “And it doesn’t end there,” adds Gavin Heaton. “As the many authors of this new book explain, the focus may be on conversation, but you can’t participate in a conversation from the sidelines. It’s all about participation. And this book provides you with 171 lessons in this new art”. These are the 10 sections in the book: -

1. At the Coalface
2. Identities, Friends and Trusted Strangers
3. Conversational Branding
4. Measurement (You'll find my contribution here)
5. Corporate Conversations
6. In the Boardroom
7. Innovation and Execution
8. Influence
9. Getting to Work
10. Pitching Social Media.

The first Age of Conversation raised nearly $15,000 for Variety, the international children’s charity, and the Age of Conversation 2 raised a further $10,000 for Variety. This year’s proceeds will be donated charity: water. If you'd like to support this by tweeting, donating, or blogging, please see the resources at Age of Conversation 3.

• Buy the Hardcover at Amazon: http://www.amazon.co.uk/Age-Conversation-Its-Time-Busy/dp/098247394X/ref=tmm_hrd_title_0
• Buy the Paperback at Amazon: http://www.amazon.co.uk/Age-Conversation-Its-Time-Busy/dp/0982473974/ref=tmm_pap_title_0
• Buy the ebook for your Kindle: http://www.amazon.com/Age-Conversation-Time-Busy-ebook/dp/B003KGBMWQ/ref=sr_1_2?ie=UTF8&s=digital-text&qid=1272982016&sr=8-2

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eBranding for the Masses by Dan Schawbel - personalbrandingblog.com

“The Internet has its victims and its heroes. Social media has been the driving force in revealing and exposing good versus evil, by the participation and commentary of its inhabitants. Those who have clean hearts will gain positive publicity around their personal brands because people will only have good things to say about them.”

In a chapter entitled 'eBranding for the Masses' Dan outlines the facts that tell us we can no longer choose whether to be connected, visible, and engaged — unless we choose to be invisible. >> Read the full story from Dan Schawbel and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

You Are Not Your Audience by Douglas Karr - marketingtechblog.com

“As a result, many businesses are classified this way but operate quite the opposite... the data lied, and I did not do my due diligence to learn about my audience. The target we used focused on women-owned businesses ... with women no where to be found. We (a team of men) sent our direct mail piece to men.”

In a chapter entitled 'You Are Not Your Audience' Douglas reminds us that you need to talk to your audience directly to avoid marketing tragedies. >> Read the full story from Douglas Karr and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

World Wide Rave! vs Unscrupulous and Sleazy Viral Marketing by David Meerman Scott - www.webinknow.com

“Unfortunately, I’ve come to realize that viral marketing has a significant dark side — quite a bit more extensive than I had been aware of. Much of what people call viral marketing is nothing more than traditional advertising techniques that rely on interruption, bait-and-switch gimmicks, inane games, and frivolous contests. It’s the old rules of marketing transferred to the Web.”

In a chapter entitled 'World Wide Rave! vs Unscrupulous and Sleazy Viral Marketing' David reminds us that one must draw a clear distinction between the amazing ways people spread ideas and share stories online and the bogus crap that misled agencies and corporations resort to with their ,viral. campaigns. >> Read the full story from David Meerman Scott and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

Why Listening is Priority #1 by Simon Payn - simonpayn.typepad.com

“After all, we’ve been taught that the most important skill of a great conversationalist is shutting up and listening to what the other person has to say. And any business that truly listens to the conversation that is going on around its products will show it has mastered marketing in the Age of Conversation.”

In a chapter entitled 'Why Listening is Priority #1' Simon outlines a six-point plan for successful listening.

1. Grow big ears.
2. Show that you are listening.
3. Ask for feedback.
4. # Four
5. # Five
6. # Six

>> Read the full story (we know that's not six) from Simon Payn and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

The Marketing Matrix: Ignore or Explore? by John Moore - www.brandautopsy.com

“In your left hand, I’m placing a blue pill and in your right hand, a red pill. Choose the blue pill and nothing changes, you’ll ignore everything I have shared and continue to believe in the inertia that binds you to the past. Choose the red pill and your journey begins... you’ll explore deeper and truer connections with your customers participating in the online groundswell.”

In a chapter entitled 'The Marketing Matrix: Ignore or Explore?' John asks us to wake up to reality - those who trust the opinions shared by others in the online groundswell must use those methods to create a new type of effective marketing - a social kind. >> Read the full story from John Moore and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

Marketing is in the Eye of the Beholder by Corentin Monot - organic-frog.com

“Another reason why people are skeptical and even reluctant about conversational marketing is the fear of the new. Few people actually possess a genuine entrepreneurial mind, (and) we all know that the successful brands and businesses are those that have a point of view and are ready to defend it. The rest, which is the vast majority, are copying and pasting empty words for their vision values and purpose documents.”

In a chapter entitled 'Marketing is in the Eye of the Beholder' Corentin reminds those who understand conversational marketing have a role to educate beyond a group of like-minded peers. We need to include the C-level, the boardroom and the mail clerks in our conversations. >> Read the full story from Corentin Monot and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

Rise of the Global Agency by G. Kofi Annan - www.annansi.com/blog

“As the global centers of influence change marketing and advertising will need to ramp up their collaboration with and training of international agencies and employees. The question at this point is not when to divert resources internationally, but how fast to do so.”

In a chapter entitled 'Rise of the Global Agency' Kofi Alaz suggests that there is a new breed of 'Agency 2.0' in the Age of Conversation - an international and independent type of body that works - guess what - in a different way. >> Read the full story from Ozgur Alaz and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

The Secret to Conversing with Non-Humans by Chris Kieff - www.1GoodReason.com

“There are Non-Human Entities among us. Many people have seen them, or claim to have seen them. They move amongst us quietly, unseen by most. However, they carry immense power. These things can make or break companies, individuals, and careers. They can give you million$ of dollar$, or take them away.”

In a chapter entitled 'The Secret to Conversing with Non-Humans' Chris reminds us of four important things you must bear in mind when you talk to the rather important non-humans you'll encounter online : —

1. Be honest
2. Bottom Line up Front
3. Avoid using synonyms
4. Stay on message

>> Read the full story from Chris Kieff and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

Don’t Be a Non-action Hero by Bill Gammell - ubereye.wordpress.com

“You’ve heard of great action heroes like Batman, Wonder Woman and Superman. But have you ever heard of a “non-action hero”? A non-action hero doesn’t save the passengers of a train bound for certain doom because some didn’t follow his strict “wearing clean underwear in case of an accident” policy (so your mother was right after all!).”

In a chapter entitled 'Don’t Be a Non-action Hero' Bill Gammell outlines three things you need to be a hero in business, and to defeat the evil status quo: —

1. Core purpose
2. Super powers
3. Action

>> Read the full story from Bill Gammell and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

Social Media, Social Structures, and the Paradox of Large by Steve Roesler - www.allthingsworkplace.com

“Our online communities tout authenticity, pull vs. push marketing, and flow. At the same time, blogs, tweets, and café conversation openly criticize the corporate community for not embracing social media and its technology — a “push” kind of commentary. How many customers ever embraced our product or service as a result of hearing us tell them how ignorant they are?”

In a chapter entitled 'Social Media, Social Structures, and the Paradox of Large' Steve points out that suggesting they are ignorant, and need to change to people with mortgages, car payments, and college tuition is best done in a constructive, helpful manner. >> Read the full story from Steve Roesler and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

Information Addiction in the Conversation Lane by Jamey Shiels - jameyshiels.com

“As our connections grow and we consume more information through our social networks, we can quickly become addicted to the relationships that these digital tools can foster. If we don’t find a way to manage the interactions, information and the relationships then our contribution will become noise and overwhelm the message.”

In a chapter entitled 'Information Addiction in the Conversation Lane' Jamey Shiels points out that it’s easy to find yourself unable to wind down when you have downtime or are not connected. You need to disconnect sometimes. >> Read the full story from Jamey Shiels and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

We Talk Too Much by Brett Macfarlane - www.brettmacfarlane.typepad.com

“This evolution is what’s so exciting today. We have so many amazing new media possibilities enabled by new technology while old media has stepped up their game big time. Have you looked at the quality of design in the magazine rack lately? It’s outstanding. Or the transmedia manifestations of TV shows like Lost or Heroes? Phenomenal!”

In a chapter entitled 'We Talk Too Much' Brett Macfarlane points out that old and new media should stop worrying about who's more right, and to start solving problems, those who inhabit the 'islands of expertise' need to start throwing up some bridges. >> Read the full story from Brett Macfarlane and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

The Way of the Internet by George Jenkins - ivebeenmugged.typepad.com

“Everyone has secrets — personal data they don’t want others to know. Some Internet users disclose more personal data than others. That’s a personal choice. The question is — who decides? You? Or the company that operates the website?”

In a chapter entitled 'The Way of the Internet' George reminds us to ask some questions about privacy before we share information on our profile forms. Questions such as: —

• Do I know and trust this company?
• Will this company protect my sensitive data from abuse and theft?
• Would I share this sensitive personal data with a stranger?
• Does the site provide opt-out choices?
• What are the consequences if I share this personal data?

>> Read the full story from George Jenkins and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.

Privacy is Not a Crime by Gianandrea Facchini - www.bizandbuzz.blogspot.com

“Should we stop buying online or post or comment to other blogs and forums? Indeed, no. But we should care a lot about our privacy and about the watchdogs that take care of this issue. A crucial issue, if we consider the invasive form of advertising that may arise, soon, to say the least.”

In a chapter entitled 'Privacy is Not a Crime' Gianandrea reminds us that it is a daily fact that we give away personal information - but it is important to remember that we should still care about privacy. >> Read the full story from Gianandrea Facchini and 236 other contributors: Buy Age of Conversation 2 today... David Petherick is one of 237 authors who contributed to the book 'Age of Conversation 2'. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of Age of Conversation 2 go to charity.