Why Listening is Priority #1 by Simon Payn – simonpayn.typepad.com
“After all, we’ve been taught that the most important skill of a great conversationalist is shutting up and listening to what the other person has to say. And any business that truly listens to the conversation that is going on around its products will show it has mastered marketing in the Age of Conversation.”
In a chapter entitled ‘Why Listening is Priority #1‘ Simon outlines a six-point plan for successful listening.
- Grow big ears.
- Show that you are listening.
- Ask for feedback.
- # Four
- # Five
- # Six
>> Read the full story (we know that’s not six) from Simon Payn and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
Categories: 2.0, authors, blonging, conversation 2.0, share, social media Tags: aoc2, listening, Marketing, Marketing and Advertising, Simon Payn, social media
Storytelling is Not Enough, Start Story-listening! by Cedric Giorgi – www.cedricgiorgi.com
“Telling a story in the Age of Conversation is inviting people to participate in the story. Marketers start the story and then listen to the customers, to the market, to see how they can continue it.”
In a chapter entitled ‘Storytelling is Not Enough, Start Story-listening!‘ Cedric makes the simple point that to be an effective marketer in the age of conversation, you need to remember you have two ears and one mouth for a resson: Listening. Do you listen to the stories your customers are telling?
>> Read the full story from Cedric Giorgi and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
Categories: 2.0, Business, brand, conversation 2.0, share, social media Tags: Advertising, advertising and marketing, aoc2, Cedric Giorgi, listening, social media
