Digital Biographer™

AOC2 Author: Drew McLellan - www.drewsmarketingminute.com

“And then there were other business owners who also had absolutely no marketing background, no marketing counsel and no marketing plan. By all accounts their businesses should have folded like a cheap suit too. Instead they flourished.”

Drew’s central premise in a chapter entitled ‘Accidental Marketers: Deaf, Blind But Not So Dumb‘ is that even those who have no formal training in ‘marketing’ can be highly successful marketers if they lose their senses, and don’t hear, see or speak. By this, Drew means they don’t hear people giving them “can’t miss” opportunities, they don’t see what competitors are doing and slavishly copy or react, and they did not speak or brag about how fantastic their company was - they just focused on making sure it delivered its promises to its customers.

>>Read this and 236 other contributions: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.

2.0, authors, conversation 2.0, share, social media aoc2, Drew McLellan, Marketing, social media

274 authors, and I, are going to write a sequel to the hugely successful ‘Age of Conversation‘.

The details about this book, along with a full list of authors, and links to their blogs or sites, is here on Drew McLellan’s blog, and at Gavin Heaton’s Servant of Chaos.

I’m really flattered to be on the same page as some of those names - as one commented suggested, why not just call it “Who’s Who in Social Media?”.

By the way, you should buy the Age of Conversation from Amazon on March 29th, as 1) We’re aiming to get it into the Amazon Bestsellers list and 2) Aiming to raise a sh*tload of cash for charity.

Interesting but useless fact: there are Ten David’s on the author list, Eight Pauls, Three Matts, and Five Johns…

2.0, authors, blonging, brand, digital biographer, share, social media Age of Conversation, Age of Conversation '08, collaborative book, Drew McLellan, Gavin Heaton, Why don't people get it