Digital Biographer™

You Are Not Your Audience by Douglas Karr – marketingtechblog.com

“As a result, many businesses are classified this way but operate quite the opposite… the data lied, and I did not do my due diligence to learn about my audience. The target we used focused on women-owned businesses … with women no where to be found. We (a team of men) sent our direct mail piece to men.”

In a chapter entitled ‘You Are Not Your Audience‘ Douglas reminds us that you need to talk to your audience directly to avoid marketing tragedies.

>> Read the full story from Douglas Karr and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.