237 Reasons to read AOC2: Day 44, Quote 92 – David Petherick
You’re a Facilitator, Not a Creative… by David Petherick – digitalbiographer.com
“Today, nobody reads brochures. We get our news and buzz from friends and “influentials” on RSS, lifestreams, tweets, blogs feeds and podcasts. We all tune out banner ads, and spend less time with broadcast media. So how will you reach these people, and what skill sets will you need?”
In a chapter entitled ‘You’re a Facilitator, Not a Creative…‘ David outlines four basic skills you need for reaching people in the Age of Conversation: —
- Tell a story
- Listen a lot
- Start and join conversations
- Use new tools
>> Read the full story from David Petherick and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
