237 Reasons to read AOC2: Day 35, Quote 32 – Brian Reich
Show Me What You’ve Got by Brian Reich – www.thinkingaboutmedia.com
“Organizations can clearly and consistently share the personal and societal impacts of their efforts. They need to provide hands-on experiences that the user can explore and understand. And organizations must demonstrate their commitment over time, not just when they think the media will be watching.”
In a chapter entitled ‘Show Me What You’ve Got‘ Brian makes the simple point that organisations used to be able to make money telling people how to think and act. The audience had no other option but to absorb what was pushed at us one-way. Now, there is an option, and the audience can demand exactly what it wants, and so the way organisations work must change.
>> Read the full story from Brian Reich and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
