Storytelling is Not Enough, Start Story-listening! by Cedric Giorgi – www.cedricgiorgi.com
“Telling a story in the Age of Conversation is inviting people to participate in the story. Marketers start the story and then listen to the customers, to the market, to see how they can continue it.”
In a chapter entitled ‘Storytelling is Not Enough, Start Story-listening!‘ Cedric makes the simple point that to be an effective marketer in the age of conversation, you need to remember you have two ears and one mouth for a resson: Listening. Do you listen to the stories your customers are telling?
>> Read the full story from Cedric Giorgi and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
Categories: 2.0, Business, brand, conversation 2.0, share, social media Tags: Advertising, advertising and marketing, aoc2, Cedric Giorgi, listening, social media
I am a Marketer by Phil Gerbyshak – philgerbyshak.com
“I realize now that I was, and I am, a marketer. I am a marketer because marketing is all there is. Without stories there is nothing. Without stories, we have no history, no culture, and no civilization. Without stories told by people we trust, our heads would explode from choice overload.”
In a chapter entitled ‘I am a Marketer‘ Phil makes the simple point that he took a long time to realise it, and had several diverse career moves to actually discover it, but he’s a marketer.
He’s someone who tells stories – and he’d been doing that in every job he ever had – he just didn’t get it. Now, he gets it.
>> Read the full story from Phil Gerbyshak and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
“Organizations can clearly and consistently share the personal and societal impacts of their efforts. They need to provide hands-on experiences that the user can explore and understand. And organizations must demonstrate their commitment over time, not just when they think the media will be watching.”
In a chapter entitled ‘Show Me What You’ve Got‘ Brian makes the simple point that organisations used to be able to make money telling people how to think and act. The audience had no other option but to absorb what was pushed at us one-way. Now, there is an option, and the audience can demand exactly what it wants, and so the way organisations work must change.
>> Read the full story from Brian Reich and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
“In the new media landscape, as well as focusing on your core creative work, you need to develop peripheral creative vision for the people you collaborate with, and for skills and disciplines that intersect with your own.”
In a chapter entitled ‘Peripheral Creative Vision‘ Mark gives four new areas where you need to have skills in order to succeed as a ‘creative’ in advertising and marketing in the Age of Conversation.
- Self-management
- Digital literacy
- Business literacy
- Relating and influencing
>> Read the full story from Mark McGuiness and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
“The blogosphere is no different from a chessboard. Content is praised as the prize piece, but the blogs that carry the most influence are teeming with comments. Because, though content is King, comments are Queen.”
In a chapter entitled ‘Comments Are Queen‘ Ryan reminds us that it’s the Queen in a game of Chess that dominates the game, and in blogs, it’s comments that bring a blog to life – and when you talk about real issues, true-life stories and ask questions, you start to see conversations beginning.
What have you go to say about this?
>> Read the full story from Ryan Barrett and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
“Many companies view marketing as a magic elixir; that their boring company/product/service will suddenly become interesting to the masses with the perfect ad campaign. However, being interesting and acting interesting are two different things.”
In a chapter entitled ‘Marketing Tragedies — and How to Prevent Them‘ Justin bravely confesses to having had a number of marketing tragedies he has learned from, and broadly divides these into three areas, and explains each in detail: —
- Being Boring
- Poor execution
- List worship
Justin also lets us know of a simple way to prevent such tragedies – but of course, you’ll only find out about that if you buy the book.
>>Read the full story from Justin Foster and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
Ignorance Can Be Bliss: Mark Hancock – holycow.typepad.com
“Every child is an artist. The problem is how to remain an artist once he grows up.” — Pablo Picasso
In a chapter entitled ‘Ignorance Can Be Bliss‘ Mark highlights the difference between digital natives and digital immigrants, and puts forward the idea that most advertising agencies are run by digital immigrants, who try to impose rules that have become ‘weightless in the zero gravity of digital technology’.
To succeed, you need to create and nurture generous ideas that create positive associations over time, and not rely on simply repeating and pushing out ‘big ideas’. You need to be less grown-up, think more like a child, and enjoy the bliss of being ignorant about how things have been done in the past.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
The Accidental Marketer: Bernie Scheffler – www.buddyblog.com
“Sure, building a good system of doing business is job number one. But job number two is to put your marketing hat on, because if you don’t, your doors won’t be open for business long.”
In a chapter entitled ‘The Accidental Marketer‘ Bernie outlines the hard fact that small business owners need to be marketers – but that in the Age of Conversation, it’s not paid ads, but blogs and email, teaching and hosting competitions that win customers. Customers simply love the fact that a business listens.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
Why Don’t They Get It?: Pete Deutschman – www.buddyblog.com
“Unfortunately, the time we spend, even our free time, is vital to our continued growth as marketers and technologists. We must stay sharp and take advantage of every good, great or poorly executed campaign or fear extinction. It is survival, people… we can’t take a breath!”
In a chapter entitled ‘Why Don’t They Get It?‘ Pete reminds online marketers and advertising people that business in the rest of the world deals in quarters of a year, but often a new web platform, updated API and new competitor for an stablished player can all appear in a few days. It may keep up late at night just to keep up to date, but our customers are busy getting on with running their businesses – so that they can pay people like us to “get it” for them.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
“Rob, Chris and Ben are the perfect example of what IDEO’s leader, Tim Brown, calls T-Shaped people, a new type of creative that could replace last century’s niche professionals. There are no boundaries, whether geographical or of knowledge, thanks to the full power of the Internet to connect these like-minded professionals.”
Rob is living in New York, Chris in London and Ben in Berlin, and they’re using Flickr for brainstorming or Skype to keep in touch. Armando outlines the new type of creative teams that are working virtually for input, and using social media to channel and distribute their output. In a chapter entitled ‘Things Fall Apart‘ he describes a new genre of professionals with a new (and evolving) set of skills that he anticipates will replace the traditional ad agency copywriter and art director team.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
I got an email today from a company that host marketing and advertising awards, reminding me that my submission for their 2008 Marketing Awards would have to be in by January 8th.
Thanks for the reminder.
They started out by telling me how, with 12 years of experience judging awards, it was still the case that award submissions were often rejected because they were so poorly presented.
Hmm. Interesting – worth spending more care and attention on submissions, it seems.
They then recommended using a professional awards submission service to ensure any submission stood a good chance of being shortlisted.
Hmm. Maybe worth considering such services if I were looking to enter for awards.
They then recommended a specific company who they had partnered with, who would help with my submission for their awards in January and offered a discount on the service. They also mentioned that this service has “an 80% shortlist track record and a 35% win rate.” And the subject of this email? “Influence the judges and win an award“. What the Hell?
Can you see a huge conflict of interest there? Recommending a service that will prepare award submissions for awards that you are judging – and “partnering” with that service to offer the service at a special discount?
Well, I can. So the 2008 Digital Biographer ‘Most Fundamentally and Astonishingly Conflicted Marketing Awards Insider Cynical Nod and Wink Promotion of the Year‘ Award (in association with A Big Fat Brown Envelope) goes to: The Drum Marketing Awards.
Disclosure: There were no runners-up, as there were no other entrants, and there is no prize.
That email in full:
Read more…
