Storytelling is Not Enough, Start Story-listening! by Cedric Giorgi - www.cedricgiorgi.com
“Telling a story in the Age of Conversation is inviting people to participate in the story. Marketers start the story and then listen to the customers, to the market, to see how they can continue it.”
In a chapter entitled ‘Storytelling is Not Enough, Start Story-listening!‘ Cedric makes the simple point that to be an effective marketer in the age of conversation, you need to remember you have two ears and one mouth for a resson: Listening. Do you listen to the stories your customers are telling?
>> Read the full story from Cedric Giorgi and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, Business, brand, conversation 2.0, share, social media Advertising, advertising and marketing, aoc2, Cedric Giorgi, listening, social media
I am a Marketer by Phil Gerbyshak - philgerbyshak.com
“I realize now that I was, and I am, a marketer. I am a marketer because marketing is all there is. Without stories there is nothing. Without stories, we have no history, no culture, and no civilization. Without stories told by people we trust, our heads would explode from choice overload.”
In a chapter entitled ‘I am a Marketer‘ Phil makes the simple point that he took a long time to realise it, and had several diverse career moves to actually discover it, but he’s a marketer.
He’s someone who tells stories - and he’d been doing that in every job he ever had - he just didn’t get it. Now, he gets it.
>> Read the full story from Phil Gerbyshak and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, Business, authors, share, social media Advertising, advertising and marketing, aoc2, Phil Gerbyshak, social media
“Organizations can clearly and consistently share the personal and societal impacts of their efforts. They need to provide hands-on experiences that the user can explore and understand. And organizations must demonstrate their commitment over time, not just when they think the media will be watching.”
In a chapter entitled ‘Show Me What You’ve Got‘ Brian makes the simple point that organisations used to be able to make money telling people how to think and act. The audience had no other option but to absorb what was pushed at us one-way. Now, there is an option, and the audience can demand exactly what it wants, and so the way organisations work must change.
>> Read the full story from Brian Reich and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, brand, conversation 2.0, share, social media Advertising, advertising and marketing, aoc2, Brian Reich, social media
