I rest my case. I’ve still not reactivated my facebook account, because I’m waiting to see what the new terms are before I take any action. Facebook have lost my trust, you see.
But at least they are now using Plain English.
Here’s what I wrote about this earlier.
2.0, Business, conversation 2.0, digital biographer, facebook, social media
Mark, I think you just made one. And I think the word you need to use is MISTAKES.
Mark Zuckerberg is CEO at Facebook, who changed their Terms recently. And then explained a little more after a huge backlash.
Mark, I don’t want my content to be retained and used as your company sees fit after I remove my consent for it to be retained - and I didn’t agree to that when I first signed up to your Old Terms. And now you’ve changed to New Terms - but have not given me the choice to opt in, or out. You just opted my content in to your license, even if, and after, I choose to terminate my agreement with you.
That’s what I call a huge misstep - so I’ve deleted all of my personal photographs, and I have deactivated my account at Facebook.
Your move.
PS: That’s a photo I took of you in London. I’m sharing it on my terms. Anyone can use it as long as they link to this article, and use it unedited, full-frame.
UPDATE 18th February from Facebook:
Facebook is reverting to prior Terms of Service. Article at The Next Web
“Terms of Use Update
Over the past few days, we have received a lot of feedback about the new terms we posted two weeks ago. Because of this response, we have decided to return to our previous Terms of Use while we resolve the issues that people have raised.
If you want to share your thoughts on our new terms, check out our group Facebook Bill of Rights and Responsibilities.”
“Everyone has secrets — personal data they don’t want others to know. Some Internet users disclose more personal data than others. That’s a personal choice. The question is — who decides? You? Or the company that operates the website?”
In a chapter entitled ‘The Way of the Internet‘ George reminds us to ask some questions about privacy before we share information on our profile forms. Questions such as: —
>> Read the full story from George Jenkins and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
2.0, authors, conversation 2.0, facebook, share, social media
“I know there’s at least one guy on Facebook who denies his girlfriend access to his wall because it is filled with messages from his ex, whom in turn he denies access to his status updates because they often relate to his current girlfriend.”
In a chapter entitled ‘Secrets are analogue‘ Tim illustrates that powerful information management tools such as social tagging and RSS feeds allow one to filter and manage information, and a key component of Facebook’s success is that it recognises the distinction between people you know, and everyone else.
Granularity of sharing information is key - there are lots of things we will happily share with some, but we would be careful to keep secret from others. Tim makes the point that social networks will have to adapt to ensure we can keep or share our secrets, with just who we want to - even if that changes tomorrow.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
2.0, authors, conversation 2.0, facebook, online identity, share, social media
A Kaplan survey of 320 admissions officers from the United States’ “top colleges and universities” revealed that one out of ten admissions officers has visited an applicant’s social networking Web site as part of the admissions decision-making process.
It’s not all bad news, of course - 25% of those surveyed said that viewing social network content had a positive impact on their evaluation. However, a greater percentage (38 percent) report that applicants’ social networking sites have generally had a negative impact on their admissions evaluation.
“The social networking frontier is a bit like the Wild West for colleges and universities — everyone is trying to figure out how to navigate it,” said Jeff Olson, Executive Director of Research for Kaplan Test Prep and Admissions. “The vast majority of schools we surveyed said they have no official policies or guidelines in place regarding visiting applicants’ social networking web sites — nor are they considering plans to develop them.” For schools who reported having a policy, generally the policy is not to look at or factor these sites into the evaluation. One admissions officer reported, “Staff can visit them for narrowly defined reasons, but can’t go on a fishing expedition.”
Kaplan conducted similar surveys at business (9%), law (15%) and medical schools (14%), and it is interesting to note that there have been a whole series of ‘clean’ online-profile-building services appearing, which of course, are specifically designed for the college admissions process, and significantly, over a quarter of survey respondents (26 percent) say their schools subscribe to one or more of these sites.
Examples of these sites include Admish.com, Cappex.com, EdSoup.com and Zinch.com.
So it looks like college kids don’t have to worry too much about what material they place on Facebook or MySpace (yet) but they should certainly throw together a profile on a college admissions profile site to boost their chances of admission to their preferred schools. At the same time , it seems that there are a lot of institutions out there who need to draw up a policy of some sort (even if it’s a blanket ‘no online screening from social media’), otherwise they may lay themselves open to claims of bias or discrimination.
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2.0, authority, brand, digital biographer, facebook, googlicious, online identity, search marketing, social media
Twenty-two percent of hiring managers said they use social networking sites to research job candidates, up from 11 percent in 2006, according to a nationwide survey of more than 3,100 employers from CareerBuilder.com. An additional 9 per cent said they don’t currently use social networking sites to screen potential employees, but plan to start.
Of those hiring managers who have screened job candidates via social networking profiles, one-third (34 percent) reported they found content that caused them to dismiss the candidate from consideration. THAT IS MORE THAN ONE IN THREE.
Top areas for concern among these hiring managers included:
On the other hand, social networking profiles also can give job seekers an edge over the competition. Twenty-four percent of hiring managers who researched job candidates via social networking sites said they “found content that helped to solidify their decision to hire the candidate“.
Top factors that influenced their hiring decision included:
So, if you’re aiming to be hired, you need to make sure your online profiles match the picture you want a potential employer to see, because there’s a greater than one in five chance that they will check out your profile online, and an even greater chance that if they see something they like there, that fact will help you to get the job you have applied for.
The careerbuilder site gives a number of fairly obvious tips to ensure you are viewed favourably, but I have a few more:
The survey was conducted online within the U.S. by Harris Interactive on behalf of CareerBuilder.com among 3,169 hiring managers and human resource professionals (employed full-time; not self-employed; with at least significant involvement in hiring decisions) and 8,785 employees (employed full-time; not self-employed) ages 18 and over between May 22 and June 13, 2008, respectively.
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2.0, authority, digital biographer, facebook, googlicious, online identity, social media, sound, streams
A few weeks ago, Facebook changed something slightly. They made their business pages and personal listings include an extra section in their centre, with the subject of the page written in there. Why? Search visibility.
Previously, my Facebook page was at
http://www.facebook.com/profile.php?id=850265552
Now, it’s at
http://www.facebook.com/people/David_Petherick/850265552
So what? Well, OK, so it’s easier to remember - but it’s also visible to search. The old one still works, but the new one is in the top 20 for a Google Search for my name between long-standing entries at Association For Community Networking and 43 Things.
My Business Page for Certain Host is right up on Google, as you can see below - and that’s a search with more than 7 million pages in my wake.
So if you want to be found for a specific search term, just add a page to facebook, name it accordingly, and convert your customers from there. There is a catch though - I can’t edit my Business Pages on Facebook this evening. I suspect the reason is because this news is spreading…
How is your business page doing on facebook? Got many fans yet? What are you going to do to monetise it, manage it, and keep it fresh?
http://facebook.digitalbiographer.com arrives 12th February 2008.
brand, digital biographer, facebook, googlicious, mobile search, online identity, search marketing
Originally published 15th January 2008, written for Ecademy Chairman Thomas Power.
They have seen the writing on the wall - with one particular statistic likely to be a challenge for many a marketing manager: “Social networks will become the dominant channel for viral marketing campaigns - email has been the dominant channel for viral marketing campaigns since the mid 90s, but social networks will overtake it in 2008.”
Another fact that’s staring marketers in the face - a tipping point that only has one further hurdle to clear: “In October 2007, Social Networks accounted for 7.7% of upstream Internet traffic to all other websites, making the category the second most important source of traffic after Search Engines.”
The next hurdle of course is for social networks to become a more important source of traffic than search engines. That’s a whole blog of its own, however.
An article in this morning’s Financial Times is entitled “Business urged to woo social network figures“, and uses language very firmly couched in the tradition of ‘moving product’ and the pages of publications such as ‘Campaign‘. This all suggests to me that although businesses may have woken up, they have not actually smelt the coffee - they still have the urge to sell cereals.
Read more…
I just came across an impressive new widget from Grazr.com which allows one to view the ’social graph’ of any twitter user - or more simply stated - what they have said, and what their friends have said, and what their followers have said. 
The Grazr Twitter Reader makes it easy to browse a social graph starting with any individual Twitter user. You can see how many degrees of separation there are between any two people. While browsing through a network of frends, you can see all the messages they see from their perspective.
One of the nice features is the ability to search the twittter system from within the applet, and if a user has an account on Twittergram.com, their audio posts will automatically be added as an extra feed. The Grazr Twitter Reader includes a built-in MP3 player, so you can listen right away without having to load another tool or Web page. Now that is useful.
The service is also available as a facebook application - see it live below as it’s also now a fixture as part of this blog.
Facebook Grazr Twitter Application >>
Grazr Twitter Reader >>
Create memorable facebook shortcuts for free - create a simple, short link to your profile, business page or fan page on Facebook at FaceTo.Us!
As well as being available in seconds from http://faceto.us, FaceTo.Us shortcuts can also be activated directly from within facebook from the pages of Digital Biographer, Certain Host and Faceto.Us, and is used by:
New York Times: New York Times Facebook Page: http://faceto.us/nytimes
Twitter: Twitter Facebook Page http://faceto.us/twitter
Lifehack: Lifehack Facebook Page http://faceto.us/lifehack
Robert Scoble: Robert Scoble Facebook Page http://faceto.us/scoble
Techcrunch: Techcrunch Facebook Page http://faceto.us/crunch
Digg: Digg Facebook Page http://faceto.us/digg
Allfacebook: Allfacebook Facebook Page http://faceto.us/allfacebook
Valleywag: Valleywag Facebook Page http://faceto.us/valleywag
Wikipedia: Wikipedia Facebook Page http://faceto.us/wikipedia
Mozilla Firefox: Mozilla Firefox Facebook Page http://faceto.us/firefox
And of course…
FaceTo.Us: Face To Us Facebook Page http://faceto.us/shortcut
UPDATE 11-Jan-08: Due to abuse from spammers, new links from faceto.us have been disabled. We are working on amending the service to only allow links to content located within facebook.
facebook, facebook shortcut, googlicious, online identity, search marketing, social media
Facebook means business - for all kinds of businesses, small or large.
There are over 45 million people on facebook, and you can reach them as a business, and have them talking about you, talking with you, recommending you and buzzing about your products or services. Free. Or not.
Which will it be? Set up a free facebook page for your business today and start connecting with your customers.
Digital Biographer Business Page on Facebook
commerce, corporate blogs, facebook, search marketing, social media
Sometimes, someone just writes something so apt, concise and useful, you want to just say “read this”.
So - read this! 5 Ways Small Business Can Benefit From Social Media/Networking Sites which delivers exactly what the title promises, and also provides a link to a simple guide to enhance your online reputation and footprint - with a few resources that you may not have on your radar.
Written by David Wallace at Search Engine Guide
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corporate blogs, facebook, googlicious, online identity, search marketing, social media
A Facebook groupware tool has just been launched called MyOffice, which includes private discussion boards, file sharing, a schedule, and to-do lists you can share with a public or private group within Facebook.
The current MyOffice tools are pretty basic, but the three Columbia University students who created it are already responding to user feedback to improve and extend features. It’s very easy to use and seems to work well. Each project gets its own dashboard with a helpful activity stream that keeps you on top of the latest moves by team members.
This is the sort of application I have been expecting to see a lot more of since Facebook launched itself as a platform in May - something very simple but useful that lets one stop just poking around, and start collaborating with your network, and drawing in new partners and ideas to projects.
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I am now a product on facebook. A brand. Or rather, Digital Biographer is. See httv.biz/biographer/.
.
I have also created a page for myself as a writer (that’s a celebrity, I am pleased to hear).
As such, I can now have fans who can tune in to my messages, news, hear about events and more… quite apart from being able to target advertising very precisely to demographic and geographic groups.
Facebooks Ads are here (and Social Ads), and it’s quite staggeringly simple, and complex, in a layered sense.
Find out more at http://facebook.com/ads/ and see the announcement on the Facebook blog:
You now have a way to connect with products, businesses, bands, celebrities and more on Facebook.
Ads should be getting more relevant and more meaningful to you.
You now have the option to share actions you take on other sites with your friends on Facebook…… we noticed people wanted to connect with their favorite music, restaurants, and brands; but there was no good place for these types of affiliations to exist. Now, there is a place for them and you can become a fan of whatever pages you choose in order to interact with your passions in new ways. You can post reviews for a local restaurant, buy tickets to a new movie, or be the first to get a heads up about new promotions.
Ads will be getting more relevant and more interesting to you. Instead of random messages from advertisers, we’ve launched Social Ads. Social Ads provide advertisements alongside related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring” (if I added The Offspring to my music) or “Justin wrote a review for Sushi Hut” (If Justin wrote this review on the Sushi Hut page). These actions could then be paired with an ad that either The Offspring or Sushi Hut provides.
I can see a lot of ad agencies, ‘new media’ agencies and PR companies reaching for the phones now, asking how can we do this? Where do we start? Well, my number is 0845 658 9058, and I am preparing a 1PrecisePage™ download for release shortly.
The Barcelona Masterclass from Digital Biographer - “Brand New Friend“ from March 8-10, 2008 is the first event to be launched in Facebook as a Digital Biographer ‘brand’ event.
commerce, digital biographer, facebook, online identity, search marketing, social media
Facebook now has an even more useful application for Business - and a very simple one: you can now set up an online store to sell your business’ products or services to the 45 million+ people on Facebook.
Cleverly, it allows you to use the ecommerce solution you choose by simply allowing insertion of a payment button from your payment processor. There are 45 million Facebook users out there. I suggest you open up your retail space now - and do remember, this will also act as a name landgrab - I own the extension digitalbiographer - what should you own? The shop setup and rental is currently free…
commerce, corporate blogs, digital biographer, facebook, social media
