Digital Biographer™

Image courtesy of ITV-F1.

Good timing, Sir Richard!

Well done to the 4B’s, their team, and their families and friends: Branson, Button, Barrichello and Brawn. More at http://brawngp.com.

Business, TV, awards, brand, startup brawn, startup, timing, virgin

eBranding for the Masses by Dan Schawbel - personalbrandingblog.com

“The Internet has its victims and its heroes. Social media has been the driving force in revealing and exposing good versus evil, by the participation and commentary of its inhabitants. Those who have clean hearts will gain positive publicity around their personal brands because people will only have good things to say about them.”

In a chapter entitled ‘eBranding for the Masses‘ Dan outlines the facts that tell us we can no longer choose whether to be connected, visible, and engaged — unless we choose to be invisible.

>> Read the full story from Dan Schawbel and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authors, brand, conversation 2.0, share, social media aoc2, branding, Dan Schawbel, Marketing, Marketing and Advertising, personal brand, personal branding, social media

World Wide Rave! vs Unscrupulous and Sleazy Viral Marketing by David Meerman Scott - www.webinknow.com

“Unfortunately, I’ve come to realize that viral marketing has a significant dark side — quite a bit more extensive than I had been aware of. Much of what people call viral marketing is nothing more than traditional advertising techniques that rely on interruption, bait-and-switch gimmicks, inane games, and frivolous contests. It’s the old rules of marketing transferred to the Web.”

In a chapter entitled ‘World Wide Rave! vs Unscrupulous and Sleazy Viral Marketing‘ David reminds us that one must draw a clear distinction between the amazing ways people spread ideas and share stories online and the bogus crap that misled agencies and corporations resort to with their ,viral. campaigns.

>> Read the full story from David Meerman Scott and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authority, authors, brand, conversation 2.0, share, social media aoc2, bogus, David Meerman Scott, Marketing, Marketing and Advertising, social media, viral

The Marketing Matrix: Ignore or Explore? by John Moore - www.brandautopsy.com

“In your left hand, I’m placing a blue pill and in your right hand, a red pill. Choose the blue pill and nothing changes, you’ll ignore everything I have shared and continue to believe in the inertia that binds you to the past. Choose the red pill and your journey begins… you’ll explore deeper and truer connections with your customers participating in the online groundswell.”

In a chapter entitled ‘The Marketing Matrix: Ignore or Explore?‘ John asks us to wake up to reality - those who trust the opinions shared by others in the online groundswell must use those methods to create a new type of effective marketing - a social kind.

>> Read the full story from John Moore and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authors, brand, conversation 2.0, share, social media aoc2, John Moore, Marketing, Marketing and Advertising, matrix, social media

Rise of the Global Agency by G. Kofi Annan - www.annansi.com/blog

“As the global centers of influence change marketing and advertising will need to ramp up their collaboration with and training of international agencies and employees. The question at this point is not when to divert resources internationally, but how fast to do so.”

In a chapter entitled ‘Rise of the Global Agency‘ Kofi Alaz suggests that there is a new breed of ‘Agency 2.0′ in the Age of Conversation - an international and independent type of body that works - guess what - in a different way.

>> Read the full story from Ozgur Alaz and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authors, brand, commerce, digital biographer, share, social media aoc2, G. Kofi Annan, Marketing, Marketing and Advertising, social media

The Secret to Conversing with Non-Humans by Chris Kieff - www.1GoodReason.com

“There are Non-Human Entities among us. Many people have seen them, or claim to have seen them. They move amongst us quietly, unseen by most. However, they carry immense power. These things can make or break companies, individuals, and careers. They can give you million$ of dollar$, or take them away.”

In a chapter entitled ‘The Secret to Conversing with Non-Humans‘ Chris reminds us of four important things you must bear in mind when you talk to the rather important non-humans you’ll encounter online : —

1. Be honest
2. Bottom Line up Front
3. Avoid using synonyms
4. Stay on message

>> Read the full story from Chris Kieff and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authors, brand, commerce, conversation 2.0, search marketing, share, social media aoc2, Chris Kieff, Marketing, Marketing and Advertising, Search Engine Optimisation, Search Engines, search marketing, social media

Branding Gets Personal by Gavin Heaton - www.servantofchaos.com

“On second and third screens chaotically strewn across the planet, millions of people are conversing — about their life, politics, relationships, joys, challenges, the products they consume, the items they desire and the services that they demand. The drums that we hear are not the sounds of war, but the beats of a million hearts, connecting, changing and transforming their worlds, one word at a time.”

In a chapter entitled ‘Branding Gets Personal‘ Gavin suggests that we listen carefully to the sound of drums which are telling us something new about how, and why, people are connecting in tribes that cross all sorts of new boundaries.

>> Read the full story from Gavin Heaton and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authors, brand, share, social media aoc2, Gavin Heaton, Marketing, Marketing and Advertising, social media

Why People Don’t Get It — the Value Exchange by Phil Lewis - www.brandelectioneering.com/blog

“Brands have had it their way since advertising was invented; they’ve controlled their image, messaging and exposure to consumers. They’ve utilised multiple one-way channels to dictate their own value, and even suggested what consumers should say and think — until new media empowered the consumer with a new voice. Any marketer thinking they automatically know what their consumer wants is just missing the point. Consumers have empowered themselves and they’re voting whether you get it or not.”

In a chapter entitled ‘Why People Don’t Get It — the Value Exchange‘ Phil reminds us that consumers decide what is valuable, and any brand has to engage with consumers in a new way to offer them any value.

>> Read the full story from Phil Lewis and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, Business, brand, share, social media

Storytelling is Not Enough, Start Story-listening! by Cedric Giorgi - www.cedricgiorgi.com

“Telling a story in the Age of Conversation is inviting people to participate in the story. Marketers start the story and then listen to the customers, to the market, to see how they can continue it.”

In a chapter entitled ‘Storytelling is Not Enough, Start Story-listening!‘ Cedric makes the simple point that to be an effective marketer in the age of conversation, you need to remember you have two ears and one mouth for a resson: Listening. Do you listen to the stories your customers are telling?

>> Read the full story from Cedric Giorgi and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, Business, brand, conversation 2.0, share, social media Advertising, advertising and marketing, aoc2, Cedric Giorgi, listening, social media

Show Me What You’ve Got by Brian Reich - www.thinkingaboutmedia.com

“Organizations can clearly and consistently share the personal and societal impacts of their efforts. They need to provide hands-on experiences that the user can explore and understand. And organizations must demonstrate their commitment over time, not just when they think the media will be watching.”

In a chapter entitled ‘Show Me What You’ve Got‘ Brian makes the simple point that organisations used to be able to make money telling people how to think and act. The audience had no other option but to absorb what was pushed at us one-way. Now, there is an option, and the audience can demand exactly what it wants, and so the way organisations work must change.

>> Read the full story from Brian Reich and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authors, brand, conversation 2.0, share, social media Advertising, advertising and marketing, aoc2, Brian Reich, social media

Good Karma Marketing - Terrell Meek - terrellhappy.blogspot.com

“The company continues to grow, despite spending no money on advertising. Word of mouth alone has made Glassybaby a favorite among Seattle shoppers, and has helped capture the attention of both Martha Stewart and Oprah Winfrey. How?”

In a chapter entitled ‘Good Karma Marketing‘ Terrell shows us how ‘good karma’ replaces an advertising budget for one Seattle company, for three simple reasons: —

1. It makes people happy
2. It supports local businesses
3. It has a story

>> Read the full story from Terrell Meek and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authors, brand, conversation 2.0, share, social media aoc2, karma, Marketing, Marketing and Advertising, social media, Terrell Meek

The Accidental Marketer - Ed Cotton - www.influxinsights.com

“The “Flickr Is Having a Massage” that appears when the site is undergoing maintenance isn’t a media buy or an ad — it’s part of the user experience. It sucks not to have access to the site, but the tone of the writing and the sense of humor make it suck less. Flickr probably doesn’t think of this as marketing. For them, it’s just the way they do things.”

In a chapter entitled ‘The Accidental Marketer‘ Ed puts forward the idea that marketing in the new ‘2.0′ world is more about passion for service and product excellence, and less about the ‘process’ or pseudo-science of marketing.

Brands that are succeeding don’t actually think too much about branding - they simply follow their core philosophy, and their people represent the brands in their attitude and point of view. Marketing becomes a by-product of doing great things.

>> Read the full story from Ed Cotton and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

2.0, authors, brand, conversation 2.0, share, social media aoc2, Ed Cotton, Marketing, Marketing and Advertising, social media

I was very excited to hear about the forthcoming @Twestival, taking place across the world and bringing together users of the Twitter microblogging service to raise money for charity:water on February 12th 2009. A great idea, a great cause, and no doubt some great social events where people will get to meet new friends…

UPDATE: Click here to book tickets for Edinburgh Twestival - and be quick, they are going fast.

There’s a @twestival event being organised in my local city of Edinburgh, but I may not be able to attend that, so I wanted to help them raise money, irrespective of my geography, by offering something. And what better than something related to Twitter?

I’ve been creating twitter backgrounds and enhancing online profiles for my customers for some time, and I normally charge a minimum of $120 for a Twitter Profile Makeover, with a custom background and avatar. I’ve decided to offer this service at half price - just $60, and I will donate half of that - $30 - to charity: water for each Twitter Makeover.

Read more…

2.0, brand, commerce, digital biographer, online identity, share, social media charity, twestival, Twitter

This article was originally published here at Digital Biographer in January 2008. That’s Eight. A year ago. I think it still is very relevant a year later.

The significance of social networks is now starting to become obvious to the marketing departments of larger companies, largely due to two factors - 1) Traditional advertising channels are proving less and less effective and 2) Marketing and advertising agencies have started to realise where people are spending their time.

They have seen the writing on the wall - with one particular statistic likely to be a challenge for many a marketing manager: “Social networks will become the dominant channel for viral marketing campaigns - email has been the dominant channel for viral marketing campaigns since the mid 90s, but social networks will overtake it in 2008.”

Another fact that’s staring marketers in the face - a tipping point that only has one further hurdle to clear: “In October 2007, Social Networks accounted for 7.7% of upstream Internet traffic to all other websites, making the category the second most important source of traffic after Search Engines.”

The next hurdle of course is for social networks to become a more important source of traffic than search engines. That’s a whole blog of its own, however.

An article in this morning’s Financial Times is entitled “Business urged to woo social network figures“, and uses language very firmly couched in the tradition of ‘moving product’ and the pages of publications such as ‘Campaign‘. This all suggests to me that although businesses may have woken up, they have not actually smelt the coffee - they still have the urge to sell cereals.
Read more…

2.0, brand, conversation 2.0, corporate blogs, search marketing, social media Blog, Business, Marketing, Marketing and Advertising, online reputation management, social media

AOC2 Author: Charles Sipe - www.coolmarketingstuff.com

“Mobile and high speed Internet grants consumers access to almost infinite information, and they are using that information to make brands less important. Brands used to be what consumers needed to compensate for limited information. Today that is not the case.”

Charles’ essential point in a chapter entitled ‘Why Brands are Obsolete‘ is that those responsible for brands must provide consumers with the information they seek through blogs, video blogs, informational articles, and podcasts. Rather than being a creator of irrelevant content that often annoys and interrupts (the old ‘advertising’ model) brands must become a trusted source for valuable and impartial, comparative information.

>>Read this and 236 other contributions: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a phrase from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.

2.0, authors, brand, conversation 2.0, share, social media aoc2, brand, Charles Sipe, social media