Digital Biographer™

Core Services

February 4th, 2009

Pressed for time? Let’s keep it to one paragraph:

I help you being visible, credible, legible and profitable online using social media. I make you and your business make sense. Get in touch.

Digital Biographer: Core Reputation Management Services

1: Profile Makeover™

For LinkedIn, Facebook, Xing, Ning or Ecademy.

It’s hard to be objective when you write about yourself. Do you come across as too dry, are you too boastful, are you using the wrong type of language, or are you too chatty and informal?

Your profile is your first (and often your last) chance to make an impression online. No matter how impressive your online contribution to discussions, groups, sharing, assisting and advising others - your profile is the touchstone and reference point.

Get it wrong, and your first impression is a bad one. Repeatedly.

Get it right, and doors fly open before you even turn up. Repeatedly.

Your online profile is a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list of recommendations, a mini web-site, and a wave from across the room.

It has a lot of work to do. Is your profile doing you justice?

Call me, David Petherick, now on 08456 58 90 58 to discuss your profile, get a free 10-minute critique, and my free “Ten Insider Secrets for Profile Success”. Or email david@also.cc and let’s set a time for me to call you.

2: Digital Visibility Audit & Action Plan™

A look at where you are now and the route map to get you where you want to be for individuals or corporations. An initial online questionnaire is followed by a 1-to-1 interview (up to 2 hours) by phone, or in person.

This is followed through with a detailed report based on your current level of visibility, and recommendations for improvements, with platforms and strategies for improving visibility and developing your credibility and reputation. An additional follow-up conference call of up to 2 hours and 1 month of email follow up are normally included in the package.

3: Digital Monitor™

Selection of appropriate services or agencies for monitoring your online reputation. Regular updates and real-time alerts, incoming links, blog mentions - ensure you know what’s being said, by whom, and respond to your audience as and where they talk about you. For individuals or corporations.

4: Shadow Blogger™

A writer writes as you. Any platform - monthly retainer, or per blog. This can take a little time to set up, as the ‘voice’ has to be authentic and knowledgeable in you area of expertise, but we’ve got over 2 years of experience here, and many years of writing expertise. You can even hire David Petherick to write as you.

5: Certain Authority™

WordPress Blog Setup and Management for Executives and Authors. More details on the ‘Authority‘ Page.

Social Media Marketing Services

Marketplace Minder™
Creating, adding, monitoring or responding to listings on Ecademy, Xing, Facebook etc.

Answers Promptly™
For Answers listings at LinkedIn.com - monthly retainer, alert service & pay per answer.

Facebook Business Page Incubator™
Business page design, setup and management at Facebook - fixed setup, optional monthly retainer, including detailed search stats and analytics.

Facebook Fan Page Incubator™
Brand or fan page design, setup and management at Facebook - fixed setup, optional monthly retainer, including detailed search stats and analytics.

Custom Services™
Brand your links with a customised URL shortener for your brand, monitor your twitter links and retweets, blog setup, themes, specialised SEO services. We’ve been online on the web since 1993, so I know my onions.