Digital Biographer™

Links from my Chapter on Measurement in Age of Conversation 3 with additional information.

1. Getclicky.com - Excellent ‘2.0′ analytics tool to measure web traffic, actions on site, & sources. Free & paid options.
2. Google Analytics - Self explanatory web traffic measurement tool. Free.
3. Google Webmaster Toolkit - Essential to make sure your site is indexed by Google correctly. Free.
4. CoTweet.com - Superb tool to allow teams to collaborate on a single, or multiple Twitter.com accounts. Free & paid options.
5. Trackur.com - Tracks mentions of your products names, people or brands across social media, so you can easily respond to otherwise ‘unknown’ issues and individuals. Paid, with free trial.