Posts about Personal Branding as of October 28, 2009
October 28th, 2009
10/28/2009
http://www.flickr.com/photos/nateperro/ / CC BY-NC-SA 2.0 I’m plowing through the new Gary Vaynerchuk book “Crush It!” and really enjoyed his description of teamwork for business in Chapter 4, “a whole new world.” He uses an example of journalists, which I just happened to have been/to be. Vaynerchuk describes how top journalists in the new “personal brand” economy – enabled by low-to-zero-cost communications – could spin off to create their own successful content orgs.
10/28/2009
The traditional, Paul Graham style of technology start-up is: Someone has an idea They try to validate their idea The idea is implemented The idea is communicated to the market While the importance of step 2 has always been emphasized the weakness of the above remains that the product may not gain significant visibility to the market. The products never reach critical mass and so they fade gradually into obscurity.
10/27/2009
Pre-recess ion, there were articles , entire books , seminars and webinars devoted to how to change the workplace culture in order to make it more Gen-Y or Millennial -friendly. I even did a seminar once for a client on how to market to Millennials. It was a hot topic. Definitely, hard times have diminished the Millennial-centric workplace as a theme in pop-business culture. However, I remember that one of the truths that was being bandied about regarding Gen-Y’s or Millennials was that they flourished in a team environment, in fact, they demanded it. This was particularly interesting to me since I had done my thesis on the team player vs.
10/27/2009
Susan Payton is the Managing Partner of Egg Marketing & Public Relations , an internet marketing firm specializing in blogger outreach, social media, and PR. She blogs at The Marketing Eggspert Blog , and teaches marketing courses at Marketing EggSchool . Follow her on Twitter @eggmarketing . Today it seems that no matter what industry you’re in, your competition is stronger than ever.
10/27/2009
Susan Payton is the Managing Partner of Egg Marketing & Public Relations , an internet marketing firm specializing in blogger outreach, social media, and PR. Read the original post:HOW TO: Become an Expert in Your Industry
10/27/2009
Susan Payton is the Managing Partner of Egg Marketing & Public Relations , an internet marketing firm specializing in blogger outreach, social media, and PR. She blogs at The Marketing Eggspert Blog , and teaches marketing courses at Marketing EggSchool . Follow her on Twitter @eggmarketing . Today it seems that no matter what industry you’re in, your competition is stronger than ever.
10/27/2009
Susan Payton is the Managing Partner of Egg Marketing & Public Relations , an internet marketing firm specializing in blogger outreach, social media, and PR. She blogs at The Marketing Eggspert Blog , and teaches marketing courses at Marketing EggSchool . Follow her on Twitter @eggmarketing . Today it seems that no matter what industry you’re in, your competition is stronger than ever.
10/27/2009
I couldn’t help but notice a link between two tweets that came in within a few seconds of each other. I don’t know the answers, but these are both awfully good questions. dan_mcweeney Sales people used to be the networks, leads. Now everyone has a community ( or should ) how does that change your business? then leashless RT @cheeky_geeky: “You’re not just hiring the person, you’re hiring the community they come with” – http://bit.ly/1zqZ9H (RT @jiconoclast) I have spoken about the New Patronage Economy – but the implications of personal brand networks can be both negative and positive.
10/27/2009
Gary Vaynerchuk delivered a highly entertaining 15 minute “keynote” at last year’s Web 2.0 conference which is ostensibly about “how to build a personal brand” but is really about … (more)
10/27/2009
Short of being a known serial killer who’s lost his Internet privileges, anyone can get introduced to you. Who is requesting your friendship? You’re probably on Twitter, LinkedIn and Facebook, and otherwise connected in much less than six degrees to every soul on the planet, with more being born every day. Isn’t that why you’re building your personal brand? What do you make of these “connections” or offers of “friendship?” And, do you really feel “followed?” on Twttter? I’ve actually been followed in real life and they arrested the guy.
10/27/2009
Over on the MS Advertising site , my friend Mel Carson has a great interview with Andrew Sampson - who discusses social media and his part in the Stephen Fry phenomenon. Interesting interview which covers: How Andrew was inspired to set Stephen up. How they identified a social media need. How to balance content with different audiences. When to start monetizing and how to approach it. Being responsible with Social Media. Building your personal brand online.
10/27/2009
Does social media make you more comfortable, or less comfortable? For me, it’s both. As my friend Amber Naslund said when I interviewed her on Twitter , social media enables her to have friends that are not dictated by geography or circumstance. And to me, the ability to find people with whom you have a kinship, regardless of where they live is an extraordinary opportunity. They say it takes a village to raise a child (or an adult), and the relationships I’ve developed via the social Web are incalculably helpful to me personally and in business.
10/27/2009
Solid business decisions are based on good information, and in a constantly changing environment, that information has to be current. Enter Google Alerts, a quick and easy way to get you breaking news and regular updates on what’s happening in your industry. To get started, simply go to the Google Alerts page. Google Alerts automatically searches for your keywords You can enter any keyword, or combination of keywords, and Google Alerts will automatically email you when new articles and resources are posted online that match your search queries.
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