Posts about Personal Branding as of July 18, 2009
July 18th, 2009
07/18/2009
by Kim Dillan Do you think that to be successful online, you need to differentiate your business from the competition? Is your brand strong enough to be able to compete with thousands of companies operating in the same business sector? What if you could truly establish yourself as an expert and an authority in a niche and inspire customer loyalty? If this is your goal you are about to discover the four key principles to successful online branding. First and foremost, your unique selling proposition.
07/18/2009
The greatest trick that Micheal Jackson ever pulled on this world is asking them to “Beat It”. Here’s a man who sang in his own terms, danced in his own terms, lived and died in his own terms. And you can be Black or white or any shades of gray in between, you cannot deny the tremor that the world felt with every click of his moonwalking heels. As the messages pour in from all corner of the world, we make a silent tribute to the biggest brand in music.
07/18/2009
Domain Names Domain names are a key component to a web presence. Domain names convert the numerical format that computers use to identify a website into a text based name that is easy for human users to understand and recall. This section of our site, contains a large number of domain names related articles, covering many different aspects of selecting and using a domain name. The domain registration market is now very competitive with many thousands of services operating around the world.
07/18/2009
You don’t really have a personal brand until you can get nearly 10,000 Twitter followers with one tweet. It’s even more amazing when you can have all of those followers wait patiently and breathlessly, on the edge of their seats, for months on end, for your very next tweet. It used to be that people followed you on Twitter because they liked what you had to say. At least it was when I started. There are people who still do (myself included), but now we have an influx of celebrities and
07/17/2009
You don’t need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice. Setting Google Alerts. While I’ve been known to egosurf my own name online every once in a while, setting a Google Alert on my name means I don’t have to do it so much. Every time Google finds a web page with my name on it, it emails me.
07/17/2009
by Jessica Slevin This afternoon I had the opportunity to attend Internfest, an event put on by the Council of Public Relations Firms for PR interns in New York City. The panelists spoke on a variety of topics but soon enough the discussion inevitably turned to social media. Let’s face it – social media is becoming increasingly relevant for this industry every day. There is no way to ignore it, and as one speaker pointed out, if you try to ignore it you are only doing your clients a disservice.
07/17/2009
Warren Buffett and Bill Gates Have Nothing Over You. In American society, branding yourself an expert in anything can lead to ridicule and suspicion. “Who is he/she anyway…I know more than this expert or that…” You are probably right. How do experts get branded as experts? Well, it starts by truly defining your personal brand and [...]
07/17/2009
The OPEN Forum by American Express has a new look and a new home, as part of the American Express cardholders site. It has an updated look and extended features. Before I tell you more about it, let me share a little behind-the-scenes background about my involvement with the OPEN Forum. I’ve been writing over at the OPEN Forum by American Express on small business topics for a year and a half. I’ve enjoyed it so much that I have saved some of my best work for over there.
07/17/2009
The OPEN Forum by American Express has a new look and a new home, as part of the American Express cardholders site. It has an updated look and extended features. Before I tell you more about it, let me share a little behind-the-scenes background about my involvement with the OPEN Forum. I’ve been writing over at the OPEN Forum by American Express on small business topics for a year and a half. I’ve enjoyed it so much that I have saved some of my best work for over there.
07/17/2009
In discussing personal branding, most people consider how it applies in the online environment, because, after all, it’s the Internet that has given each of us a very public voice, and promoted the “need” for personal brand definition. Many times, I’ve heard professionals describe personal branding as “essential” for anyone working in the online environment. It’s a “business imperative”. According to many, the global financial crisis has only emphasized the already-accepted truth that personal branding is a necessity in the modern world.
07/17/2009
By Dan Schawbel (How to Change the World) We all have personal brands because we’re always being judged based on first impressions and we always have to sell ourselves in various life situations, including pitching to venture capitalists and influencing management to let us take on the next big project. Personal branding can be a major differentiator for you and allow you to gain opportunities that you wouldn’t have received otherwise. Here are ten tips for building a powerful personal brand.
07/17/2009
I keep getting refrains of songs in my head for this recap of summer scents. How about Joe Cocker! Ayala Sender of Ayala Moriel perfumes invited me to participate in today’s summer scent story. Ten blogs are participating and you’ll see the full list with links at the bottom of this post. I’m a little late getting mine together, except in my mind, because I’m just newly back in town and catching up is more than I anticipated.
07/17/2009
A few of you already know that I create custom-illustrated avatars , but did you also know that these can be used for more than just Twitter ? These little personalized icons are used in nearly every online service out there right now. Websites like Facebook , MySpace , Virb , LinkedIn , Tumblr , Posterous , Gravatar (an engine that serves up avatars for blog comments), Google profiles, and dozens of other possibilities. Lea Alcantara has even used the illustration that I created as a integral part of her personal brand.
07/17/2009
Credit: Geekadam While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it. Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital shadows you cast across the social web.
07/17/2009
There is an inherent contradiction in vendors saying the industry analysts are not relevant in the age of social media, while at the same time spending tens of thousands if not hundreds of thousands of dollars on research reprints like the Gartner Magic Quadrant or Forrester Wave. If the analysts are no longer influential – some vendor executives actually make that declarative of a statement – then why are their companies wasting the money spent on reprints? Reprints are not chump change as Gartner in its Q1 earnings call revealed that it makes about $7 million per year in reprint rights.
07/17/2009
This is a guest post by Chris Perry , of Career Rocketeer . There are countless approaches you can take to successfully pursue employment opportunities in your MBA job search, many of which entail some use of web tools, job search engines and professional networks. Despite all of the various options available online, you essentially need three things online to effectively pursue job opportunities: (1) an attractive online resume, (2) a professional network and (3) a way to keep track
07/17/2009
We came across the MVA as we told you about the “ New Skateboard Graphics by J. Namdev Hardisty ” after the pretty much liked all the work. We saw from Namdev we asked him to tell us something about the MVA, how all came into existence, on which projects they are working and what the future has to offer. So far congratulations and all the best for your little baby. J. Namdev Hardisty What is The MVA? I’ve been using the name The MVA to describe work I make since graduating from Minneapolis College of Art & Design in 2003.
07/17/2009
My father-in-law has a favorite saying, “You can’t build up by tearing down.” So why do so many people go for the subtle (or not so subtle) rips on people in social networks? Is it easier because we are not face-to-face? I have seen status updates, tweets, etc that are downright mean. It’s just stupid. If you want to build a good brand (personal or business), you need to stay clear of the slime. What’s your tip on how NOT to build your brand? Image credit: Wolfgang Staudt
07/17/2009
My father-in-law has a favorite saying, “You can’t build up by tearing down.” So why do so many people go for the subtle (or not so subtle) rips on people in … (more)
07/17/2009
What is LinkedIn? LinkedIn is a social networking site for business people and professionals, established in 2003. It currently has over 43 million users in 200 countries. The headquarters of the company are in California with a European head office in London. To use LinkedIn you need to set up an account on the site. Basic accounts are free to set up and run. You can also subscribe to gain access to ‘premium’ features but a basic account is fine for most people.
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The Trust Factors - riskcollective.com 07/07/2009 ” width=”300″ height=”300″ /> Tessa Hood, a leading Reputation Management & Personal Branding Expert and founder of www.changinggear … part of our personal branding image...
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