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Posts about Personal Branding as of July 10, 2009

07/10/2009
If you haven’t heard, the impact crowds can have on the news, and society in general, is a hot topic at the moment. Recent examples include the use of Twitter in the Iranian elections and the Guardian newspaper inviting its readers to audit MPs’ expenses. But is all the hype around crowdsourcing just an excuse for laziness on the part of those who present that content as their own ‘work’’? After all, the concept has been tarnished by being linked to cheap labour and ways for companies to cut costs by outsourcing to the lowest bidder.
07/10/2009
Are you worried about the economy? Concerned about rising unemployment figures? In recent months, the job market has become increasingly competitive, and yes, all the indicators are that it will become even more so. But even as the economy slows, there are many who are incredibly successful in conducting fast, effective job searches. Even in a recession–even in the midst of rising unemployment–you CAN build your career and secure a job that is personally, professionally, and financially rewarding.
07/10/2009
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much great stuff can happen. On a personal note, I’ve been hearing a lot of backchannel comments about people questioning why I do what I do and my motives behind it (be it the Blog, speaking, writing a book, newspaper columns, etc…). While it’s nice that all of this work helps to build both my company ( Twist Image ) and my own personal brand, the real truth is that if we’re not all learning, sharing and growing, there simply won’t be much of an industry.
07/09/2009
The video below steps you through the process used by any individual business or person to build up a trusted “authority” presence online. At the center of this entire model is content. Quality content. It doesn’t matter if you’re creating articles, Squidoo lenses, videos or podcasts, your viewers want to be entertained, enlightened, educated and engaged. How to do personal branding…in video form. Personal branding and social media post from: Dave Saunders How to enhance your personal brand online Harness the raw power of social media.
07/09/2009
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . I spent many years of my career in the hospitality business and the first rule of thumb when dealing with customers was, “if a guest had a positive experience, they’ll tell 3 people and if they had a negative experience, they’ll tell 10.” That same idea holds true in the new media world, except the numbers have grown exponentially.
07/09/2009
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . I spent many years of my career in the hospitality business and the first rule of thumb when dealing with customers was, “if a guest had a positive experience, they’ll tell 3 people and if they had a negative experience, they’ll tell 10.” That same idea holds true in the new media world, except the numbers have grown exponentially.
07/09/2009
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . I spent many years of my career in the hospitality business and the first rule of thumb when dealing with customers was, “if a guest had a positive experience, they’ll tell 3 people and if they had a negative experience, they’ll tell 10.” That same idea holds true in the new media world, except the numbers have grown exponentially.
07/09/2009
At what point do we try so hard to twist everything into a marketing cliché that “simply BEING YOURSELF” is branding? There has been a disturbance in the force… Over the last few days, some the brightest people I know.  People I really respect have taken positions on both the effectiveness of Social Media as a lead generator and whether a blog was lead generation or branding.  These conversations irked every fiber of my being.
07/09/2009
Are you using Google Alerts to track your personal brand? Or to track job opportunities? If you aren’t, you should. It’s easy and free. You should already have a Google account, … (more)
07/09/2009
Working at a Web Design company at Infinity Technologies, I come across a lot of interesting scenarios where SEO is not taken seriously,  or dismissed as not being necessary. So how are your products and company going to be found. Did you do any of the following  when researching making a purchase over $1000? Use the yellow pages Get on a plane to go to a trade show Responded to a print advertisement Responded to a direct mail advertisement Searched in Google or another search engine Asked a friend for advice, and they emailed you a URL as a response .
Branding Yourself Is A Pain In The Ass.madisonavenew.wordpress.com
07/09/2009
I have a torn and twisted paper towel taped to a wall in my office. It came from a bathroom floor in a dive I frequent. A drunken slum soldier had just been ousted by security from his face down rapture on the bathroom floor. A floor which represented as close to the bottom as I allow myself to get these days. And so when I spied this paper towel, I had to have it. I had to take it back to the Hollywood Hills and tape it to the wall over my iMac and scrawl in black Sharpie, “The Bottom.” So as not to forget.This was the start of my current self-branding phase.
07/09/2009
Let me begin this post by stating a very brazen fact that women hate to admit to themselves: “Women love to BITCH.” Yep, you heard me right. Women love bitching about other women, that’s a known fact so don’t you deny it! Here’s another known fact: Women can be very competitive and territorial when it comes to their men. No surprises there! Dare to touch someone’s man and before you know it, all hell has broken loose and teeth, mascara and fake eye lashes are flying all over the place.
07/09/2009
As much as my work as a career coach allows me to teach others, I’m grateful for how much I learn. Yesterday I had the privilege of having three great conversations with three different people going through job transition.  The common link: all were over 50. As we talked about their experiences, I was struck by the similarities in the messages that they expressed.  And while I’ve seen plenty of experts warning job seekers in this bracket of discrimination and helping them to divert attention from their age as they pursue job opportunities, I’ve seen very little that talks about what it is to be unemployed in that stage of life.
07/09/2009
Good morning everybody! It’s another day of working out the contents for the web… # RT @bkmacdaddy: 50 Best-Of Designer’s (NEW) Download Picks & Resources – http://short.to/ixr7 # design # RT @ BuzzEdition @imjustcreative: A Successful Logo & Identity Design Starts with a Solid Name | http://su.pr/9H9ys6 # RT @ featureBlend @ mayhemstudios @ MaheshKukreja The 10 # Twitter Commandments vhttp://om.ly/?oAr # Product review does not count when it’s written by product owners… It’s not really a product review.
07/09/2009
Good morning everybody! It’s another day of working out the contents for the web… # RT @bkmacdaddy: 50 Best-Of Designer’s (NEW) Download Picks & Resources – http://short.to/ixr7 # design # RT @ BuzzEdition @imjustcreative: A Successful Logo & Identity Design Starts with a Solid Name | http://su.pr/9H9ys6 # RT @ featureBlend @ mayhemstudios @ MaheshKukreja The 10 # Twitter Commandments vhttp://om.ly/?oAr # Product review does not count when it’s written by product owners… It’s not really a product review.
A hail of a CoTVandrewiandodge.com
07/09/2009
Welcome to the July 9, 2009 edition of carnival of the vanities. Madeleine Begun Kane presents De-Moralized? posted at Mad Kane’s Political Madness . FMF presents Interview Lessons from a Video Contest posted at Free Money Finance , saying, “How you interview can make or break your quest for a job. This post looks at what one person did right and what one person did wrong in their recent video interviews.” Aparna presents Win Clear Remedy Acne System posted at Beauty and Personality Grooming , saying, “Awesome Giveaway!! Enter for a chance to win Clear Remedy Acne System worth $165.
07/08/2009
Having studied branding very briefly in another life, I was curious about “ The Complete Idiot’s Guide to Branding Yourself ,” by Sherry Beck Paprocki and Ray Paprocki. How would product and service brand theory be translated to the branding of people? And could a book set an ordinary human being on the path to being the next Steve Irwin/Oprah/Paris Hilton? Despite that brief brush with brand theory years ago, I consider myself a personal branding novice, so I came to the book with an open mind.

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