Digital Biographer™

World Wide Rave! vs Unscrupulous and Sleazy Viral Marketing by David Meerman Scott - www.webinknow.com

“Unfortunately, I’ve come to realize that viral marketing has a significant dark side — quite a bit more extensive than I had been aware of. Much of what people call viral marketing is nothing more than traditional advertising techniques that rely on interruption, bait-and-switch gimmicks, inane games, and frivolous contests. It’s the old rules of marketing transferred to the Web.”

In a chapter entitled ‘World Wide Rave! vs Unscrupulous and Sleazy Viral Marketing‘ David reminds us that one must draw a clear distinction between the amazing ways people spread ideas and share stories online and the bogus crap that misled agencies and corporations resort to with their ,viral. campaigns.

>> Read the full story from David Meerman Scott and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

These related posts may interest you:

1. 237 Reasons to read AOC2: Day 44, Quote 92 - David Petherick
   “Today, nobody reads brochures. We get our news and buzz from friends and “influentials” on RSS, lifestreams, tweets, blogs feeds and podcasts. We all tune out banner ads, and spend less time...
2. 237 Reasons to read AOC2: Day 17, Quote 156 - David Zinger
   "Listen. All you need is love. If you love to talk, remember Paul Tillich said, “the first duty of love is to listen.” Don’t neglect your conversational duty."...
3. 237 Reasons to read AOC2: Day 26, Quote 53 - Ed Cotton
   "The “Flickr Is Having a Massage” that appears when the site is undergoing maintenance isn’t a media buy or an ad — it’s part of the user experience. It sucks not to...
4. 237 Reasons to read AOC2: Day 65, Quote 148 - Dan Schawbel
   “The Internet has its victims and its heroes. Social media has been the driving force in revealing and exposing good versus evil, by the participation and commentary of its inhabitants. Those who...
5. 237 Reasons to read AOC2: Day 55, Quote 203 - Chris Kieff
   “There are Non-Human Entities among us. Many people have seen them, or claim to have seen them. They move amongst us quietly, unseen by most. However, they carry immense power. These things...

2.0, authority, authors, brand, conversation 2.0, share, social media aoc2, bogus, David Meerman Scott, Marketing, Marketing and Advertising, social media, viral