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237 Reasons to read AOC2: Day 61, Quote 31 - Simon Payn

March 1st, 2009

Why Listening is Priority #1 by Simon Payn - simonpayn.typepad.com

“After all, we’ve been taught that the most important skill of a great conversationalist is shutting up and listening to what the other person has to say. And any business that truly listens to the conversation that is going on around its products will show it has mastered marketing in the Age of Conversation.”

In a chapter entitled ‘Why Listening is Priority #1‘ Simon outlines a six-point plan for successful listening.

  1. Grow big ears.
  2. Show that you are listening.
  3. Ask for feedback.
  4. # Four
  5. # Five
  6. # Six

>> Read the full story (we know that’s not six) from Simon Payn and 236 other contributors: Buy Age of Conversation 2 today…

Retweet thisDavid Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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