Digital Biographer™

The Marketing Matrix: Ignore or Explore? by John Moore - www.brandautopsy.com

“In your left hand, I’m placing a blue pill and in your right hand, a red pill. Choose the blue pill and nothing changes, you’ll ignore everything I have shared and continue to believe in the inertia that binds you to the past. Choose the red pill and your journey begins… you’ll explore deeper and truer connections with your customers participating in the online groundswell.”

In a chapter entitled ‘The Marketing Matrix: Ignore or Explore?‘ John asks us to wake up to reality - those who trust the opinions shared by others in the online groundswell must use those methods to create a new type of effective marketing - a social kind.

>> Read the full story from John Moore and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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