Digital Biographer™

Marketing is in the Eye of the Beholder by Corentin Monot – organic-frog.com

“Another reason why people are skeptical and even reluctant about conversational marketing is the fear of the new. Few people actually possess a genuine entrepreneurial mind, (and) we all know that the successful brands and businesses are those that have a point of view and are ready to defend it. The rest, which is the vast majority, are copying and pasting empty words for their vision values and purpose documents.”

In a chapter entitled ‘Marketing is in the Eye of the Beholder‘ Corentin reminds those who understand conversational marketing have a role to educate beyond a group of like-minded peers. We need to include the C-level, the boardroom and the mail clerks in our conversations.

>> Read the full story from Corentin Monot and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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