Digital Biographer™

Branding Gets Personal by Gavin Heaton - www.servantofchaos.com

“On second and third screens chaotically strewn across the planet, millions of people are conversing — about their life, politics, relationships, joys, challenges, the products they consume, the items they desire and the services that they demand. The drums that we hear are not the sounds of war, but the beats of a million hearts, connecting, changing and transforming their worlds, one word at a time.”

In a chapter entitled ‘Branding Gets Personal‘ Gavin suggests that we listen carefully to the sound of drums which are telling us something new about how, and why, people are connecting in tribes that cross all sorts of new boundaries.

>> Read the full story from Gavin Heaton and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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