Digital Biographer™

Corporate Blogging: Get it? Got it? Good – by Todd Cabral and Jeff Gwynne – TheScienceOfMarketing.com

“Mention blogging to a corporate communications professional, and the reactions range from skeptical to curious, with the most frequent response being “I don’t have time for that.” Loosely translated, that means, “Blogging isn’t valuable enough for my company to invest the time in,” or “I just don’t get it.””

In a chapter entitled ‘Corporate Blogging: Get it? Got it? Good‘ Todd and Jeff show how some companies are adopting blogs as a core component of their corporate communications strategies, and are realizing real rewards in the process.

>> Read the full story from Todd Cabral and Jeff Gwynne and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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