237 Reasons to read AOC2: Day 37, Quote 77 – Cedric Giorgi
Storytelling is Not Enough, Start Story-listening! by Cedric Giorgi – www.cedricgiorgi.com
“Telling a story in the Age of Conversation is inviting people to participate in the story. Marketers start the story and then listen to the customers, to the market, to see how they can continue it.”
In a chapter entitled ‘Storytelling is Not Enough, Start Story-listening!‘ Cedric makes the simple point that to be an effective marketer in the age of conversation, you need to remember you have two ears and one mouth for a resson: Listening. Do you listen to the stories your customers are telling?
>> Read the full story from Cedric Giorgi and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
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"I realize now that I was, and I am, a marketer. I am a marketer because marketing is all there is. Without stories there is nothing. Without stories, we have no history,... - 237 Reasons to read AOC2: Day 31, Quote 116 – John Rosen
"If the then-stockholders of CBS knew how much wealth I destroyed on magnificently-creative and utterly unproductive advertising, I would probably be in the jail cell next to Jeff Skilling." - John Rosen...
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Looks lovely – and it works nicely.