237 Reasons to read AOC2: Day 35, Quote 32 – Brian Reich
Show Me What You’ve Got by Brian Reich – www.thinkingaboutmedia.com
“Organizations can clearly and consistently share the personal and societal impacts of their efforts. They need to provide hands-on experiences that the user can explore and understand. And organizations must demonstrate their commitment over time, not just when they think the media will be watching.”
In a chapter entitled ‘Show Me What You’ve Got‘ Brian makes the simple point that organisations used to be able to make money telling people how to think and act. The audience had no other option but to absorb what was pushed at us one-way. Now, there is an option, and the audience can demand exactly what it wants, and so the way organisations work must change.
>> Read the full story from Brian Reich and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
These related posts may interest you:
- 237 Reasons to read AOC2: Day 25, Quote 42 – Steve Woodruff
"Those who once had exclusive control of the broadcast now look out at an audience that need not listen passively, but which has its own microphones, its own channels. Audience members can... - 237 Reasons to read AOC2: Day 3, Quote 136 – Derrick Kwa
"You can now share your dream, and have an audience. People can hear you, and people who share similar dreams can connect with you, and help make that dream a reality."... - 237 Reasons to read AOC2: Day 34, Quote 89 – Mark McGuiness
"In the new media landscape, as well as focusing on your core creative work, you need to develop peripheral creative vision for the people you collaborate with, and for skills and disciplines... - 237 Reasons to read AOC2: Day 19, Quote 64 – Bernie Scheffler
"Sure, building a good system of doing business is job number one. But job number two is to put your marketing hat on, because if you don’t, your doors won’t be open... - 237 Reasons to read AOC2: Day 18, Quote 12 – Pete Deutschman
"Unfortunately, the time we spend, even our free time, is vital to our continued growth as marketers and technologists. We must stay sharp and take advantage of every good, great or poorly...
