Digital Biographer™

Never, Ever, Fail to Listen to Customers by John Rosen – www.portigal.com/blog

“If the then-stockholders of CBS knew how much wealth I destroyed on magnificently-creative and utterly unproductive advertising, I would probably be in the jail cell next to Jeff Skilling.”

In a chapter entitled ‘Listen, Do You Want To Know a Secret?‘ John Rosen reminds us that you need to listen to customers, because, very simply, the cost of having that conversation with them will save you far more than what you stand to lose by not having that conversation. And in the Age of Conversation, there’s no excuse.

>> Read the full story from John Rosen and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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