237 Reasons to read AOC2: Day 29, Quote 206 – Valeria Maltoni
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How do You Say “Just Do It” in Marketing 2.0? by – www.ConversationAgent.com
“Process isn’t product. Web 2.0 is a toolkit, not an end unto its own. When telephones first came out, steel mills didn’t change their business models overnight and become answering services”
In a chapter entitled ‘How do You Say “Just Do It” in Marketing 2.0?‘ Valeria details three simple steps to ensure that talk turns into action: —
- Process isn’t product. 2.0 is a tool.
- Have your conversationalists create daily action reports
- Give your conversationalists a way to satisfy customer needs
>> Read the full story from Valeria Maltoni and 236 other contributors: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.
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I really enjoyed your bio, David. Especially the part referencing the kilt and your adoptive languages. Thank you for the shout. I speak Italian and some German and understand French and Spanish. Overall though I speak the universal language of conversation – 2 parts learning about you and others, 1 part sharing what I know. Thank you for publishing this series. It's a nice homage to the team that made the project possible.