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How do You Say “Just Do It” in Marketing 2.0? by - www.ConversationAgent.com

“Process isn’t product. Web 2.0 is a toolkit, not an end unto its own. When telephones first came out, steel mills didn’t change their business models overnight and become answering services”

In a chapter entitled ‘How do You Say “Just Do It” in Marketing 2.0?‘ Valeria details three simple steps to ensure that talk turns into action: —

1. Process isn’t product. 2.0 is a tool.
2. Have your conversationalists create daily action reports
3. Give your conversationalists a way to satisfy customer needs

>> Read the full story from Valeria Maltoni and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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