Digital Biographer™

The Accidental Marketer - Ed Cotton - www.influxinsights.com

“The “Flickr Is Having a Massage” that appears when the site is undergoing maintenance isn’t a media buy or an ad — it’s part of the user experience. It sucks not to have access to the site, but the tone of the writing and the sense of humor make it suck less. Flickr probably doesn’t think of this as marketing. For them, it’s just the way they do things.”

In a chapter entitled ‘The Accidental Marketer‘ Ed puts forward the idea that marketing in the new ‘2.0′ world is more about passion for service and product excellence, and less about the ‘process’ or pseudo-science of marketing.

Brands that are succeeding don’t actually think too much about branding - they simply follow their core philosophy, and their people represent the brands in their attitude and point of view. Marketing becomes a by-product of doing great things.

>> Read the full story from Ed Cotton and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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