Digital Biographer™

Don’t Be Myopic About Social Media! - C.B. Whittemore - FlooringTheConsumer.blogspot.com

“The Age of Conversation engages those interested in participating, transforming customers once antagonistic toward your sales efforts into advocates willing and eager to promote you and offer new input, serendipitous examples and unexpected suggestions.”

In a chapter entitled ‘Don’t Be Myopic About Social Media!‘ C.B. makes the important point that those who can’t engage in a conversation with their customers, and don’t realise that if they are entrenched in traditional communication approaches, tend to keep their heads in the sand, or bury them even further.

The result is that they are missing an evolutionary (and revolutionary) change in how businesses communicate with their customers which is just as fundamental and important as when email started to be used, or cellphones.

>> Read the full story from C.B. Whittemore and 236 other contributors: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
All proceeds from sales of Age of Conversation 2 go to charity.

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