237 Reasons to read AOC2: Day 18, Quote 12 – Pete Deutschman
Why Don’t They Get It?: Pete Deutschman – www.buddyblog.com
“Unfortunately, the time we spend, even our free time, is vital to our continued growth as marketers and technologists. We must stay sharp and take advantage of every good, great or poorly executed campaign or fear extinction. It is survival, people… we can’t take a breath!”
In a chapter entitled ‘Why Don’t They Get It?‘ Pete reminds online marketers and advertising people that business in the rest of the world deals in quarters of a year, but often a new web platform, updated API and new competitor for an stablished player can all appear in a few days. It may keep up late at night just to keep up to date, but our customers are busy getting on with running their businesses – so that they can pay people like us to “get it” for them.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
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