237 Reasons to read AOC2: Day 12, Quote 103 – Duane Brown
AOC2 Author: Duane Brown – www.bandwidthcamp.com
“Be prepared to walk away if you just happen to be spinning your wheels. In the end time and money is being wasted…”
In a chapter entitled ‘My Marketing Tragedy‘ Duane illustrates that when those you work with and advise can’t get past the brainstorming and commit to action on a project, even after you’ve shown them case studies demonstrating that these new ideas do work, you need to be ready to walk away.
Duane also reminds us of another valuable lesson – about office politics, and standing up fo rwhat you believe in.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
These related posts may interest you:
- 237 Reasons to read AOC2: Day 11, Quote 222 – Gordon Whitehead
AOC2 Author: Gordon Whitehead – themarketer.typepad.com “The secret of successfully moving your idea from a conversation to action is to find your champion.” In a chapter entitled ‘The Social Networking Champion —... - 237 Reasons to read AOC2: Day 7, Quote 202 – Christina Kerley
"Web 2.0 is changing business because now there are new voices in the business process. Why are these voices so important? Because they are devoid of profit motivations, they have more gravity... - 237 Reasons to read AOC2: Day 6, Quote 252 – Charles Sipe
"Mobile and high speed Internet grants consumers access to almost infinite information, and they are using that information to make brands less important. Brands used to be what consumers needed to compensate... - 237 Reasons to read AOC2: Day 8, Quote 60 – Drew McLellan
AOC2 Author: Drew McLellan – www.drewsmarketingminute.com “And then there were other business owners who also had absolutely no marketing background, no marketing counsel and no marketing plan. By all accounts their businesses... - 237 Reasons to read AOC2: Day 10, Quote 71 – Armando Alves
AOC2 Author: Armando Alves – www.asourceofinspiration.com “Rob, Chris and Ben are the perfect example of what IDEO’s leader, Tim Brown, calls T-Shaped people, a new type of creative that could replace last...



