237 Reasons to read AOC2: Day 10, Quote 71 – Armando Alves
AOC2 Author: Armando Alves – www.asourceofinspiration.com
“Rob, Chris and Ben are the perfect example of what IDEO’s leader, Tim Brown, calls T-Shaped people, a new type of creative that could replace last century’s niche professionals. There are no boundaries, whether geographical or of knowledge, thanks to the full power of the Internet to connect these like-minded professionals.”
Rob is living in New York, Chris in London and Ben in Berlin, and they’re using Flickr for brainstorming or Skype to keep in touch. Armando outlines the new type of creative teams that are working virtually for input, and using social media to channel and distribute their output. In a chapter entitled ‘Things Fall Apart‘ he describes a new genre of professionals with a new (and evolving) set of skills that he anticipates will replace the traditional ad agency copywriter and art director team.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
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