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AOC2 Author: Paul Hebert - www.incentive-intelligence.typepad.com

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” — Niccolò Machiavelli

Paul draws upon Machiavelli’s writing in a chapter entitled ‘The Age of Conversation — Wisdom from the 16th Century‘ to illustrate that to introduce new ideas such as ‘conversation as an action’ to a company, you have to overcome incredulity, because nobody believes anything new until they can see a track record of results. Paul’s advice is to start with small, measured and well documented steps, reduce the risk of adoption with trials and tests, and include the things that go wrong. This ensures that you have credible and authentic data with which to convince the powers-that-be, and show them that you have anticipated and reduced the risks, and can see where the pitfalls are.

>>Read this and 236 other contributions: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.

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