Digital Biographer™

AOC2 Author: Drew McLellan - www.drewsmarketingminute.com

“And then there were other business owners who also had absolutely no marketing background, no marketing counsel and no marketing plan. By all accounts their businesses should have folded like a cheap suit too. Instead they flourished.”

Drew’s central premise in a chapter entitled ‘Accidental Marketers: Deaf, Blind But Not So Dumb‘ is that even those who have no formal training in ‘marketing’ can be highly successful marketers if they lose their senses, and don’t hear, see or speak. By this, Drew means they don’t hear people giving them “can’t miss” opportunities, they don’t see what competitors are doing and slavishly copy or react, and they did not speak or brag about how fantastic their company was - they just focused on making sure it delivered its promises to its customers.

>>Read this and 236 other contributions: Buy Age of Conversation 2 today…

David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a chapter from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.

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