237 Reasons to read AOC2: Day 7, Quote 202 – Christina Kerley
AOC2 Author: Christina Kerley (“CK”) – www.ck-blog.com
“Web 2.0 is changing business because now there are new voices in the business process. Why are these voices so important? Because they are devoid of profit motivations, they have more gravity (and hold far more credibility) than well-planned, high-priced ad campaigns.”
Christina’s core point in a chapter entitled ‘Tuning Into the Talk‘ is that the blogosphere is a valuable source of unbiased, wide-ranging feedback. Although work needs to be done to separate signal from noise, the rewards will be there for those who can do what they have always done as effective marketers — to turn information into intelligence.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is am highlighting a phrase from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence.
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