237 Reasons to read AOC2: Day 6, Quote 252 – Charles Sipe
AOC2 Author: Charles Sipe – www.coolmarketingstuff.com
“Mobile and high speed Internet grants consumers access to almost infinite information, and they are using that information to make brands less important. Brands used to be what consumers needed to compensate for limited information. Today that is not the case.”
Charles’ essential point in a chapter entitled ‘Why Brands are Obsolete‘ is that those responsible for brands must provide consumers with the information they seek through blogs, video blogs, informational articles, and podcasts. Rather than being a creator of irrelevant content that often annoys and interrupts (the old ‘advertising’ model) brands must become a trusted source for valuable and impartial, comparative information.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
David Petherick is one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, he is highlighting a phrase from one of his co-authors, briefly discussing their contribution, and linking you to their blog or online presence. All proceeds from sales of AOC2 go to charity.
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I am one of 237 authors who contributed to the book ‘Age of Conversation 2‘ which is available as an ebook, paperback or hardback, with all proceeds to Variety, the childrens’ charity....
