Digital Biographer™

AOC2 Author: Adrian Ho - www.zeusjones.com/blog/

“On the web we don’t have to say we’re better, we can create services and utility that make us better. And, rather than simply letting our customers talk back, we can design interactions that allow our customers to really participate.”

Adrian’s central point in a chapter entitled ‘What’s the Role of Communications in the Age of Conversation?‘ is that the communications industry has treated the web as a medium for transmitting messages in the same way as they have been transmitting messages through print, television, radio and outdoor for decades. Which explains why they don’t get it.

>>Read this and 236 other contributions: Buy Age of Conversation 2 today…

I am one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, I am highlighting a phrase from one of my co-authors, briefly discussing their contribution, and linking you to their blog or online presence. I’m sure you’ll find these excerpts reason enough to add the full publication to your bookshelf - and all proceeds go to charity.

These related posts may interest you:

1. 237 Reasons to read AOC2: Day 4, Quote 184 - Connie Bensen
   "These steps may cause discomfort for companies entrenched in a traditional marketing style. They may feel that they need to control the message. The key is to share the message with the...
2. 237 Reasons to read AOC2: Day 42, Quote 50 - Todd Cabral and Jeff Gwynne
   "Mention blogging to a corporate communications professional, and the reactions range from skeptical to curious, with the most frequent response being “I don’t have time for that.” Loosely translated, that means, “Blogging...
3. 237 Reasons to read AOC2: Day 23, Quote 257 - C.B. Whittemore
   "The Age of Conversation engages those interested in participating, transforming customers once antagonistic toward your sales efforts into advocates willing and eager to promote you and offer new input, serendipitous examples and...
4. 237 Reasons to read AOC2: Day 19, Quote 64 - Bernie Scheffler
   "Sure, building a good system of doing business is job number one. But job number two is to put your marketing hat on, because if you don’t, your doors won’t be open...
5. 237 Reasons to read AOC2: Day 13, Quote 164 - Tim Mannveille
   "I know there’s at least one guy on Facebook who denies his girlfriend access to his wall because it is filled with messages from his ex, whom in turn he denies access...

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