237 Reasons to read AOC2: Day 5, Quote 19 – Adrian Ho
AOC2 Author: Adrian Ho – www.zeusjones.com/blog/
“On the web we don’t have to say we’re better, we can create services and utility that make us better. And, rather than simply letting our customers talk back, we can design interactions that allow our customers to really participate.”
Adrian’s central point in a chapter entitled ‘What’s the Role of Communications in the Age of Conversation?‘ is that the communications industry has treated the web as a medium for transmitting messages in the same way as they have been transmitting messages through print, television, radio and outdoor for decades. Which explains why they don’t get it.
>>Read this and 236 other contributions: Buy Age of Conversation 2 today…
I am one of 237 authors who contributed to the book ‘Age of Conversation 2‘. For the first 237 days of 2009, I am highlighting a phrase from one of my co-authors, briefly discussing their contribution, and linking you to their blog or online presence. I’m sure you’ll find these excerpts reason enough to add the full publication to your bookshelf – and all proceeds go to charity.
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