Digital Biographer™

Haven’t you heard? LinkedIn is now in Spanish!

A subtle little detail caught my eye on the right hand side of my LinkedIn profile this evening - a little global map, and the world ‘language with a dropdown icon to its right…

It’s a beta version of LinkedIn in Spanish. All I need now is for them to add Russian, and I’ll have to use all three of my languages in my profile.

Just searching LinkedIn’s blog, I see that this was announced in late July but it’s been kept fairly low on the radar for some reason. Naturally, it makes the interface easier to work with for those with Spanish, rather than English, as their primary language, but it also signals growing focus on developing LinkedIn in the Latin American market, where LinkedIn say they expect to double their user base by the end of this year.

Spanish is the second most-spoken native language in the world (500 million people), after only Mandarin Chinese, and is the third most-used language on the internet (behind English and Chinese).

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digital biographer, linkedin, online identity, search marketing linkedin, spanish