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236 Reasons to buy ‘Age of Conversation 2′ from tomorrow. And because I say so. October 28, 2008

I’m one of 237 authors who have contributed to the publication ‘Age of Conversation 2 - Why don’t they get it?‘ and I’m very happy to announce that you can buy the book from 08:00 US EST tomorrow, 29th October 2008 here at http://www.lulu.com/ageofconversation. For those of you in the UK, that’s on sale from 12 Noon tomorrow, 13:00 in Netherlands, France and Spain. The publication is a series of themed short essays, involving 237 marketing professionals who blog from 29 states throughout the USA, and from 14 other nations from Australia to the Ukraine. All contributed one page — 400 words — on the topic of “conversation”.

My contribution to ‘AOC2′ was a chapter entitled “You’re a facilitator, not a creative…” in the section of the book called ‘A New Brand of Creative’.

“I can think at about 1250 words per minute, but can only speak at about 250wpm. So I am five times more clever when I keep my mouth shut…” - David Petherick, writing in Age of Conversation 2

There are two important things to note: 1) You can get Age of Conversation 2 in hardback, or in paperback or in e-book format and 2) All the proceeds go to Variety charity. Not one of the authors receives a complimentary copy - we have to buy ours. So if you’d like an autographed or personalised copy - then buy it, ship it to me, and I’ll send it on. It would be quite a feat to get all 237 authors to sign it - what do you think?

So please order your copy now, and benefit yourself, say hi to all of these wonderful authors, and do something to help children who could use a little help from you. You’ll find more information at the Age of Conversation Blog, but for now, go buy that book. You’ll love at least 236 parts of it…

Thanks. Alphabetically, thanks also to the authors.

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick (Hey that’s me), David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

“What is Social Media Marketing anyway?”, ask those Marketing people. “Read this.” I reply. October 17, 2008

“Ads that went to people who wanted them outperformed (50:1) ads aimed at strangers. Suddenly, respect becomes profitable” Seth Godin sums this up brilliantly.

That is all.

Top Tips for Tough Times from Tim Bray at FOWA October 10, 2008

Blog08 Amsterdam: A-List Bloggers line-up expands, early bird discount ends tomorrow. October 7, 2008

Blog08, Amsterdam, on the 24th October 2008, has added some great bloggers to its line-up, and tomorrow is your last chance to get an early bird discount to save €45 on the entry fee,

I’d recommend you get your name on the list today, as the early bird discount, means it’s only €150 to attend, rather than €195. With a mention in Parool.nl, and being all over the Dutch media today, and online in the likes of AD, Metro, and Trouw, the reduced price allocation may be gone very soon. You also have the chance to win a free seat at the Speaker’s Dinner on the night before the conference if you buy before Thursday.

Use this special discount promo code to save €45: digitalbio

This will be the rock’n'roll blogging event of the year in Europe, with a great host in Patrick de Laive, a great venue, and an amazing program that, of course, includes performances from a rock band… and an after-party at Odeon, Amsterdam.

And of course, it takes place on a Friday… leaving you free to enjoy an extra day or two in Amsterdam. Assuming you survive that after-party, of course.

Speakers list…

¿No has oido? ¡LinkedIn ahora es en Español! October 6, 2008

Haven’t you heard? LinkedIn is now in Spanish!

A subtle little detail caught my eye on the right hand side of my LinkedIn profile this evening - a little global map, and the world ‘language with a dropdown icon to its right…

It’s a beta version of LinkedIn in Spanish. All I need now is for them to add Russian, and I’ll have to use all three of my languages in my profile.

Just searching LinkedIn’s blog, I see that this was announced in late July but it’s been kept fairly low on the radar for some reason. Naturally, it makes the interface easier to work with for those with Spanish, rather than English, as their primary language, but it also signals growing focus on developing LinkedIn in the Latin American market, where LinkedIn say they expect to double their user base by the end of this year.

Spanish is the second most-spoken native language in the world (500 million people), after only Mandarin Chinese, and is the third most-used language on the internet (behind English and Chinese).

Twellow adds more features to increase your online visibility October 1, 2008

Twellow, the ‘yellow pages for Twitter‘, has improved its utility with the ability to create your own biography entry.

As well as being able to claim your twitter profile, and classify yourself in up to 10 categories (although I’m in 14 for some reason), you can also add your own social media links to your profiles on Pownce, LinkedIn, Flickr, FriendFeed, etcetera - as well as creating a brief summary and what’s termed a ‘bio’ or biography entry.

The search facility in Twellow includes the data in your summary and pick ups keywords and links used there, and your biography information can also include basic HTML, so links and visual formatting can be added. The summary is indexed in search - the biography does not appear to be indexed yet.

Apart from being a great way to find people using Twitter with similar interests, and pinpointing interesting people to follow, categorized Twellow profiles are also becoming visible in Google and Yahoo searches. So I’d recommend making sure you claim your profile at Twellow and add your details and social links to ensure your online visibility and credibility stay high. It’s free, and there are over half a million people listed there, so it’s worth spending a few minutes to make sure you’re visible, coherent, and linked up here.

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