Digital Biographer™ » One in ten US College Admissions Officers checks social networks in admissions process.

One in ten US College Admissions Officers checks social networks in admissions process. September 23, 2008

Posted by David Petherick in : 2.0, authority, brand, digital biographer, facebook, googlicious, online identity, search marketing, social media , trackback

A Kaplan survey of 320 admissions officers from the United States’ “top colleges and universities” revealed that one out of ten admissions officers has visited an applicant’s social networking Web site as part of the admissions decision-making process.

It’s not all bad news, of course - 25% of those surveyed said that viewing social network content had a positive impact on their evaluation. However, a greater percentage (38 percent) report that applicants’ social networking sites have generally had a negative impact on their admissions evaluation.

“The social networking frontier is a bit like the Wild West for colleges and universities — everyone is trying to figure out how to navigate it,” said Jeff Olson, Executive Director of Research for Kaplan Test Prep and Admissions. “The vast majority of schools we surveyed said they have no official policies or guidelines in place regarding visiting applicants’ social networking web sites — nor are they considering plans to develop them.” For schools who reported having a policy, generally the policy is not to look at or factor these sites into the evaluation. One admissions officer reported, “Staff can visit them for narrowly defined reasons, but can’t go on a fishing expedition.”

Kaplan conducted similar surveys at business (9%), law (15%) and medical schools (14%), and it is interesting to note that there have been a whole series of ‘clean’ online-profile-building services appearing, which of course, are specifically designed for the college admissions process, and significantly, over a quarter of survey respondents (26 percent) say their schools subscribe to one or more of these sites.

Examples of these sites include Admish.com, Cappex.com, EdSoup.com and Zinch.com.

So it looks like college kids don’t have to worry too much about what material they place on Facebook or MySpace (yet) but they should certainly throw together a profile on a college admissions profile site to boost their chances of admission to their preferred schools. At the same time , it seems that there are a lot of institutions out there who need to draw up a policy of some sort (even if it’s a blanket ‘no online screening from social media’), otherwise they may lay themselves open to claims of bias or discrimination.