The eighth in a series of Ten Top Tips to make your online profile work harder than you do…
Tip 8: Be human…

Tell me about what makes you tick. I may, or may not be interested in the fact that you like scuba diving and cricket. But what if I love cricket - and you never told me?

I may have a lifetime of loathing for The New York Giants, but at least I can start a conversation with you a little more easily now that I know you are a fan, or send you an appropriate message when your team wins (or loses) a big game?

Your online profile is your first, and often your last chance, to make a positive and credible impression online. It’s a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list of recommendations, a mini web-site, and a wave from across the room. It has a lot of work to do.

Is your profile doing you proper justice and working as hard for your business as you do?

This series of tips will help you to get your online profile(s) working hard for you.

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