Digital Biographer™

A few weeks ago, Facebook changed something slightly. They made their business pages and personal listings include an extra section in their centre, with the subject of the page written in there. Why? Search visibility.

Previously, my Facebook page was at
http://www.facebook.com/profile.php?id=850265552
Now, it’s at
http://www.facebook.com/people/David_Petherick/850265552

So what? Well, OK, so it’s easier to remember – but it’s also visible to search. The old one still works, but the new one is in the top 20 for a Google Search for my name between long-standing entries at Association For Community Networking and 43 Things.

My Business Page for Certain Host is right up on Google, as you can see below – and that’s a search with more than 7 million pages in my wake.

So if you want to be found for a specific search term, just add a page to facebook, name it accordingly, and convert your customers from there. There is a catch though – I can’t edit my Business Pages on Facebook this evening. I suspect the reason is because this news is spreading…

How is your business page doing on facebook? Got many fans yet? What are you going to do to monetise it, manage it, and keep it fresh?

http://facebook.digitalbiographer.com arrives 12th February 2008.

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