Facebook Brand Landgrab: Now Open for Ads 2.0 November 7, 2007
Posted by David Petherick in : commerce, digital biographer, facebook, online identity, search marketing, social media , trackbackI am now a product on facebook. A brand. Or rather, Digital Biographer is. See httv.biz/biographer/.
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I have also created a page for myself as a writer (that’s a celebrity, I am pleased to hear).
As such, I can now have fans who can tune in to my messages, news, hear about events and more… quite apart from being able to target advertising very precisely to demographic and geographic groups.
Facebooks Ads are here (and Social Ads), and it’s quite staggeringly simple, and complex, in a layered sense.
Find out more at http://facebook.com/ads/ and see the announcement on the Facebook blog:
You now have a way to connect with products, businesses, bands, celebrities and more on Facebook.
Ads should be getting more relevant and more meaningful to you.
You now have the option to share actions you take on other sites with your friends on Facebook…… we noticed people wanted to connect with their favorite music, restaurants, and brands; but there was no good place for these types of affiliations to exist. Now, there is a place for them and you can become a fan of whatever pages you choose in order to interact with your passions in new ways. You can post reviews for a local restaurant, buy tickets to a new movie, or be the first to get a heads up about new promotions.
Ads will be getting more relevant and more interesting to you. Instead of random messages from advertisers, we’ve launched Social Ads. Social Ads provide advertisements alongside related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring” (if I added The Offspring to my music) or “Justin wrote a review for Sushi Hut” (If Justin wrote this review on the Sushi Hut page). These actions could then be paired with an ad that either The Offspring or Sushi Hut provides.
I can see a lot of ad agencies, ‘new media’ agencies and PR companies reaching for the phones now, asking how can we do this? Where do we start? Well, my number is 0845 658 9058, and I am preparing a 1PrecisePage™ download for release shortly.
The Barcelona Masterclass from Digital Biographer - “Brand New Friend“ from March 8-10, 2008 is the first event to be launched in Facebook as a Digital Biographer ‘brand’ event.
